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HMC - Teleclass on new media strategies for healthcare (4/15/2008)
Healthcare Marketing Connection - Using New Media Strategies in Your Practice (4/11/2008)
Welcome to The Healthcare Marketing Connection! This week we are looking at new media and how and WHY we should be using these tools in our practice. The term "new media" sounds so modern and techie. And it is, but don't be afraid of it. The fact is that 80% of consumers go straight to the internet first when they are searching for health information - they should be finding you. This "new media", which includes an ezine like this one, is inexpensive, easy to use, and is easy to systematize and implement into your weekly practice management efforts.
HMC - Special Thank You Report (4/9/2008)
Healthcare Marketing Connection - Frustrated because your competitor was featured in the local paper, again? (4/4/2008)
This week we are delving into the topic of being featured in the press. Having an article about your practice in the local news discussing the ways you are helping people is a sure-fire way to skyrocket your income and ensure you are famous throughout town. Because you are on TV or in the paper, everyone will be talking about you and you're sure to see your patients bragging about that their doc was on TV. Learn how to do this before your competitors in this week's article!
Healthcare Marketing Connection - Creating Passive Income Streams (3/28/2008)
This week we are taking a look at ways you can make money without treating patients or working with clients for each transaction. A strong business is not built solely around you and the hours you work. It will sustain itself while you vacation and enjoy life.
Healthcare Marketing Connection - It's time for a healthcare marketing cleanse (3/21/2008)
To help you with your spring cleansing efforts, this week's feature article offers some simple steps you can take to ensure your practice is ready for spring. We're also offering a HUGE Spring Cleansing Sale. 50% off all coaching packages and 25% off all marketing and copywriting products you purchase. See our Special Offer section at the end of the HMC to see specifically which products this applies towards.
Healthcare Marketing Connection - Add health coaching to your practice with ease (3/14/2008)
Have you considered adding coaching to your business? I did several years ago and easily added tens of thousands of dollars to my business. This week we are looking at how to add coaching services that complement ways you already serve your clients.
Healthcare Marketing Connection - Making Marketing Easy - Systematizing Your Marketing (3/7/2008)
This week we are discussing ways to make marketing your health care business easier. By creating a series of "systems" you can spend less time on marketing tasks because you have an efficient automated process for doing things - which allows you to spend time IN your business and ultimately make more money. Check out our tips for how to create a marketing system in this week's feature article below.
Healthcare Marketing Connection - Do Promotional Products Really Attract Customers? (2/29/2008)
This week we are talking about using promotional items in our business. As a business owner and marketer, does handing out pens and calendars do much to win new business? I'll give you a hint - the promotional industry is not an 18.8 billion dollar industry for nothing. The key is finding the right giveaway that will make your business memorable.
Healthcare Marketing Connection - It's better to ask smart questions than to tell someone how much you know (2/22/2008)
This week we are looking at different ways to present your expertise to prospects. Is one way better than another?
Healthcare Marketing Connection - Does your hospital have a brand? (2/15/2008)
This week we are talking about branding. Specifically branding your business when your industry may be perceived as a commodity, like hospitals often are. What can you do to stand apart in the marketplace? This week's feature article gives some examples from outside the healthcare industry to show you how.
Healthcare Marketing Connection - The Impact of Lacking Self-Esteem on Business Professionals (2/8/2008)
You may not know this, but February is National Self-Esteem month. In honor of that, this week's article is an excerpt from Dr. Joe Rubino.
Healthcare Marketing Connection - Sales is not something you do to someone, it's something you do for someone (2/1/2008)
This week we are discussing sales - is it something you do TO someone or FOR someone. Your answer to that question can affect how successful you are. The answer also reflects your beliefs about what you offer.
Healthcare Marketing Connection - You Make the Decision - The Universe Will Show You How (1/25/2008)
This week I am sharing with you a decision making process I learned at David Neagle's seminar. It's hard to encapsulate everything I learned about this in a short article, but I'm going to give it a try.
Healthcare Marketing Connection - Tips for writing attention grabbing headlines (1/18/2008)
One area that I continually find my clients struggle in when working on their marketing is writing a headline. This week we are discussing some tips for writing effective headlines.
Healthcare Marketing Connection - Don't let low self-esteem stop you (1/11/2008)
This week is the end of the first full week of the New Year. For some of us, our New Year's resolutions are beginning to feel heavy. After a week our enthusiasm may be waning and our ability to stick to our intentions is getting more difficult. No one said habits are easy to change. Know that you can create what you desire in life, you can make change happen. Have the confidence in yourself that you can do it. This week's feature article gives you a few tips to keeping your confidence high and controlling your self-esteem.
Healthcare Marketing Connection - 6 Ways to Come Up With New Marketing Ideas (1/4/2008)
This week we're taking a look at techniques to help you get past "marketers block". If you feel that you've implemented all the ideas you have, or are just looking to approach things in a different way this year, I've got some tips to get the ideas flowing.
Healthcare Marketing Connection - Five Critical Must-Do's for your Health Care Marketing Plan's Success (12/28/2007)
I know many of you are plotting and planning all the changes you are going to make in your life and your business next year. The key to making major changes in anything is a well-thought out plan. For your business this takes the form of marketing plan. This week I hope to help you strengthen your health care marketing plan by giving you the basic sections of a marketing plan and following-up with a few tips to help you make sure your plan is workable and achievable.
Healthcare Marketing Connection - Is it time for a web site tune up? (12/21/2007)
It's the time of year for reflection and amping up our marketing efforts. A review of your web site is important this time year, and this week's feature article has some solid things to look for during your analysis.
Healthcare Marketing Connection - Is it the coffee or the coffee cup? (12/14/2007)
The article I am sharing with you this week was forwarded to me by a friend of mine. The story has a great moral I felt was important to share with everyone, especially during the time of year where we tend to make resolutions and set goals for next year. I hope you enjoy it.
Healthcare Marketing Connection - How to keep your new clients in the marketing funnel (12/7/2007)
Doctors and healers spend countless hours and tons of energy generating new patients to replace the ones that don't stay. Once they stop visiting you on a regular basis, what do YOU do to prevent them from leaving before they fall off the radar? This week's article provides some tips for you to keep those patients for the long-term.
Healthcare Marketing Connection - What you need to know to write a successful brochure (11/30/2007)
This week we are taking an in-depth look at brochure writing. We are going to look at: what's involved in writing copy for a brochure; what types of things you should focus on (and what you should not); some best practices to ensure your brochure brings in new business.
Healthcare Marketing Connection - The Prosperity Mindset (11/23/2007)
This week we delve into the characteristics of prosperity and what it means to have a prosperous mindset. What is a prosperity mindset what does that look like? Could your lack of a prosperous mindset be what's keeping success just out of your reach?
Healthcare Marketing Connection - Five ways to bring traffic to your web site without spending a dime (11/16/2007)
This week we've got five free and easy ways to help you create an online presence and attract patients to your web site.
Healthcare Marketing Connection - Meet your future patients on an energetic level (11/9/2007)
This week we are looking at ways to connect with prospects on an energetic level. Here's a hint - it's not by sitting in your office putting direct mail packages together. This week's feature article tells all...
Healthcare Marketing Connection - Applying what you learn to make changes happen (11/2/2007)
This week's article reminds you that reading books or taking courses does not equal success. Taking action and having self-discipline equals success.
Healthcare Marketing Connection - The first experience with a CAM practitioner is key (10/26/2007)
This week we are looking at what Complementary and Alternative Medicine (CAM) practitioners can do to help close a prospect, before the initial consultation.
Healthcare Marketing Connection - Give your patients what they want, not what you want to give them (10/19/2007)
Are the products and services you offer what YOU want to offer your patients, or what your patients want? Have you ever asked? By asking you may learn of one or two more things you can add to your practice that you don't currently offer.
Healthcare Marketing Connection - Setting Goals and Objectives Before Writing (10/12/2007)
This week's article looks at how to set goals and objectives before writing marketing materials.
Healthcare Marketing Connection - Making Mistakes in Your Marketing? Good! (10/5/2007)
This week we are examining why you should make mistakes in your marketing. You'll have to read this week's feature article to figure out my backwards logic on this one.
Healthcare Marketing Connection - Using graphics (9/28/2007)
This week we are taking a look at graphics and how to effectively use them in your marketing materials.
Invitation to the Colorado Healthcare Communicators Breakfast Program (9/24/2007)
Healthcare Marketing Connection - Seven Steps to Expert Status (9/21/2007)
This week we are taking a look at ways to position yourself, or your organization, as credible experts.
Healthcare Marketing Connection - Show Readers an Advantage in Your Copy (9/14/2007)
This week we are talking about how and why you need an advantage in your copy. How do you know what the advantage is? How do you show this in your copy? Check out this week's article to learn more.
Healthcare Marketing Connection - Did you register for the teleclass tomorrow? (9/11/2007)
Healthcare Marketing Connection - Healthcare Marketers benefit from keep in touch program (9/7/2007)
Does your physicians practice have a keep in touch program? Read this week's feature article to find out what a keep in touch program is and get some tips to creating these programs for your practice.
Healthcare Marketing Connection - Headlines - are you giving them the attention they deserve? (8/31/2007)
This week we are taking a close look at headlines. What their purpose should be, what absolutely should NOT be in your headlines, and we look at a few examples of great headlines you can tweak for your healthcare practice.
The Healthcare Marketing Connection - Five ways to put emotion into your marketing (8/24/2007)
This week we're looking at some specific ways you can put more emotion into your advertising. The psychology of advertising tells us that people buy based on emotion, not logic. Logic tells us we don't need to spend $4.50 on a cup of coffee, our emotions tell us we do. Logic tells us we don't need a $50,000 car to drive the kids around town. Our emotions tell us we do.
Healthcare Marketing Connection - Are You A Smart Communicator? (8/17/2007)
Let's spend some time this week discussing the purpose of every single marketing piece you create. Your piece should get your prospect to take an action to move them forward in your sales process. This week's feature article digs in and discusses why you should develop your marketing material. If it's going to be effective you need to know the piece's purpose before you start.
Healthcare Marketing Connection - 10 point copy checklist for healthcare marketers (8/10/2007)
This week's feature article is a checklist I've developed for copywriters to use after they've written copy, and before they send the copy to their client! There's nothing worse than errors and mistakes to make a bad impression on a new client. Or copy that's not as sharp as it could be because you are in a rush.
Healthcare Marketing Connection - What does narrative writing have to do with copywriting? (8/3/2007)
Last Saturday I attended a workshop on narrative writing given by Pulitzer Prize winning writer Tom Hallman, Jr. In this week's feature article we review some of the things Tom talked about.
Healthcare Marketing Connection - Establishing trust with your clients (7/27/2007)
I am working on a tight deadline this week, so we're reprinting an old favorite from 2005 on creating an atmosphere of trust with your clients.
Healthcare Marketing Connection - 5 Copy Killing Mistakes (7/20/2007)
This week we are taking a look at 5 of the most common copywriting mistakes I see. These mistakes don't have as much to do with your ability to write as they do your ability to sell.
Healthcare Marketing Connection - Selling vs. teaching in your healthcare copy (7/13/2007)
This week we are taking a look at the delicate balance between educating your reader about their health, with selling your services in your healthcare writing. Too much of either one gets you nowhere.
Healthcare Marketing Connection - Birthday Sale (7/10/2007)
Healthcare Marketing Connection - The Contrast Principle and Your Copy (7/6/2007)
Have you ever heard of the contrast principle? This week we are taking a look at selling several different priced services or products at once. Which should you show your client first; the most expensive or the least expensive? This week's feature article digs in to the how and why there is a specific format for presenting different priced services.
Healthcare Marketing Connection - Top three ways to keep clients (6/29/2007)
Which costs more, getting new patients or keeping the ones you've got? This week we take a look at this question and talk about the top three ways marketers can max out their ROI and follow best practices.
Healthcare Marketing Connection - Different Things are not Going to Happen Unless You Do Something Different (6/22/2007)
This week we are talking about making changes. Do you dream of doing something big and different, perhaps are trying to get a project started but you never quite finish it? Let's take a look at this problem in this week's feature article, and most importantly, what you can do about it.
Healthcare Marketing Connection - The Art of Reciprocation (6/15/2007)
This week we are discussing the persuasive nature of reciprocation. Returning a favor is human nature - how can you use this to attract people to your business?
Healthcare Marketing Connection - 2 Days Left to Save 50% (6/14/2007)
Healthcare Marketing Connection - Integrative Medicine and Your Healthcare Organization (6/8/2007)
This week we are examining a new trend in healthcare, integrative medicine. Many physicians have added complementary therapies to their traditional practice with great success. And there's a reason for that success. This week's feature article digs into the why of it all, and gives a few easy tips for hopping on the bandwagon yourself.
Healthcare Marketing Connection - 6 Steps to Submitting a Winning Proposal (6/1/2007)
This week we are talking about submitting formal RFP's (request for proposal). Whether you are an RFP veteran or have been asked to complete one for the first time, they can be daunting, time consuming, and stressful. Because they are usually for larger accounts, winning them oftentimes means a lot for your business. Read this week's feature article to get a few tips to reduce your RFP stress and make your RFP's stronger than your competitors.
Healthcare Marketing Connection - Subscriber Thank You (5/25/2007)
The Healthcare Marketing Connection - How Has The Long Tail Affected Your Business? (5/18/2007)
This week we are discussing "The Long Tail"; the changing way consumers are buying and how that affects your business. Why the future of business is selling less of more.
Healthcare Marketing Connection - Help I'm My Own Worst Enemy (5/11/2007)
This week's feature article is one of my favorites from my good friend and business partner Terri Levine. We co-founded www.TheCopywritingInstitute.com which is taking off like gangbusters! I want to share this article with you - I don't think I could say it any better than she did.
Healthcare Marketing Connection - Seven steps to expert status (5/4/2007)
This week we have an old article that was used last year, but it's a good one so it's worth reading again! This article looks at ways to position yourself, or your organization, as credible experts at what you do. Some are easier and faster to implement than others, but all CAN be done.
Healthcare Marketing Connection - The power of positive thinking (4/27/2007)
This week we are analyzing the power of positive thought. You may be a positive force on the outside, but what is going on inside your head? How is it affecting the results you strive to achieve?
Healthcare Marketing Connection - Do Your Patients Have Bragging Rights? (4/20/2007)
Do your clients brag about you? Do you give them a reason to? This week we are taking a look at a unique way to get your clients talking to their friends about you - by giving them bragging rights!
Healthcare Marketing Connection - My dream last night (4/17/2007)
Healthcare Marketing Connection - New research shows multisensory teaching improves learning (4/13/2007)
There is a new study out about how adults learn. It may be different than you think. This week we are taking a look at how you can use this new information in your marketing. Fascinating stuff! Be sure to read the feature article below.
Healthcare Marketing Connection - Your offer - is it a sale maker or a sale breaker? (4/6/2007)
This week we are talking about the offer you make. "The offer" being what and how you are selling your product or services in your advertising pieces. Is your offer so fantastic that people feel like they are missing out if they don't buy from you right this second?
Healthcare Marketing Connection - Do your patients understand you? (3/30/2007)
Let's take a look at how much energy you put into making sure your patients understand what you are telling them. Are they truly understanding your diagnosis and all of the options available to them? What do you as a practitioner do to ensure your patients comprehension?
Healthcare Marketing Connection - MySpace as a marketing tool? (3/23/2007)
This week we are taking a look at how marketers and entrepreneurs are using MySpace as a marketing tool. Check out my new page at www.myspace.com/amarketingconnection
Healthcare Marketing Connection - Patient privacy and your marketing - how does one effect the other? (3/16/2007)
This week we are taking a peek at how patient privacy effects your marketing efforts. What are some easy techniques you can incorporate to marketing ethically?
Healthcare Marketing Connection - Analyzing your competition (3/9/2007)
This week we look at different ways for you to analyze your competition. The article this week discusses who to analyze and how to do the analyzing. When you know and understand your competition, you can more easily find a way to make yourself different and develop your own USP easier.
Healthcare Marketing Connection - Your business and your involvement in your community (3/2/2007)
This week I am asking you to take a look at what, if any, contributions you make to your community. Do you make a contribution without expecting anything in return? Are you a leader in your community? How has that effected your life, business?
Healthcare Marketing Connection - The Power of the Interview (2/23/2007)
This week we are taking a look at different ways doing interviews can grow your business. We are taking a quick peek at both sides of the issue; both you being interviewed as well as you interviewing other people.
Healthcare Marketing Connection - Why everyone that provides a service should sell a product (2/16/2007)
This week I want you to push against the walls of the box you're building your business in. Expand the parameters you have set. For those of you that provide a service (which is many of you reading this), I want you to allow yourself to think bigger than your hourly rate or your insurance reimbursement. This week's feature article will show you how.
Healthcare Marketing Connection - Top eight reasons why holding teleclasses is the best way to grow your business (2/9/2007)
This week we are going to cover one of the easiest and inexpensive marketing techniques I've used - teleclasses. This week's feature article discusses a few of the top reasons why I do several teleclasses a month and how you can use them to grow your business.
Healthcare Marketing Connection - Making money while you're not working (2/2/2007)
This week we are taking a look at ways you can make money without treating patients or working with clients for each transaction. A strong business is not built solely around you and the hours you work. It will sustain itself while you vacation and enjoy life.
Healthcare Marketing Connection - What the heck is social media and why should I care? (1/26/2007)
This week we are taking a look at social media. I've heard that term about ten times in the past week. What the heck is it???
Healthcare Marketing Connection - Do You Link? (1/19/2007)
For those of you that write articles to promote your business and work to naturally improve the likelihood people can find your business on the internet (search engine optimization) through your web site, newsletter or blog, I have a question for you. Do you link?
Healthcare Marketing Connection - 5 Easy Ideas for a Press Release (1/12/2007)
This week we are talking about press releases and looking at five easy ideas for topics to write about.
Healthcare Marketing Connection - Making things happen (1/5/2007)
This week we are taking a look at making things happen. Why do we make commitments (like New Years resolutions) and then stop after a few weeks? This week's feature article tells all...
Healthcare Marketing Connection - Blizzard number 2 (12/29/2006)
Healthcare Marketing Connection - Five steps to take BEFORE you do an interview (12/22/2006)
This week we are writing for the copywriters among us and discussing 5 key things you should do before you interview someone for a copywriting project. These 5 things are key to writing great copy that everyone approves.
Healthcare Marketing Connection - Discipline (12/15/2006)
We are taking a look at how we talk to ourselves and if we are disciplined enough to keep the promises we make. How does that effect your life, your business - and your marketing?
Healthcare Marketing Connection - The one thing your web site must have (12/8/2006)
This week we are talking about one of the most basic components to growing your business and having a web site. Do you have this one simple thing on your web site? I am not going to tell you what it is here, you need to read the feature article to find out.
Healthcare Marketing Connection - Which is better...fast or perfect? (12/1/2006)
This week we are examining which is better; doing things quickly and getting them done or striving for perfection. Can you guess which side of the fence I'm on?
Healthcare Marketing Connection - Why you need to stake your claim (11/24/2006)
What do I mean by stake your claim? No, I'm not talking about digging for gold in the Wild West. I am, however, talking about marking your territory. I am talking about being the first to publicly say that you discovered something and it's yours. I am talking about being the first to "claim" to do something different and better than your competitors.
Healthcare Marketing Connection - The Easiest Way to Consistently Prospect (11/17/2006)
This week we are taking a look at some of the different ways you can use post cards to promote yourself. Simple and inexpensive, sending post cards are one of my favorite ways to prospect.
Healthcare Marketing Connection - Are You A Smart Communicator? (11/10/2006)
Before redoing or beginning any new marketing piece it's important you take the time to think about what role it's going to play in your sales process. Always remember every marketing piece, from your business card to a simple flyer you handout at events, should move a prospect forward in your sales cycle.
Healthcare Marketing Connection - Three steps to closing more clients, faster (11/3/2006)
Getting new clients is probably the number one thing most entrepreneurs struggle with. We know we are good at what we do and know we can truly help people, if only they will let us. In this edition, Kelly shares "Three steps to closing more clients, faster"
Healthcare Marketing Connection - Five Ways to Get in Front of Your Target Audience (10/27/2006)
It's worth the effort spending some time and energy figuring out who you work best with. Once you've figured that out, then what? You feel good, you've chosen a niche. How do you find these people and get your message across to them? And how can you do that without feeling like you are selling to them?
Healthcare Marketing Connection - Creating a Marketing Energy (10/20/2006)
This week I've spoken with quite a few people about their businesses and why they have ups and downs in their business cycles. We talked about why they never seem to have a consistent stream of clients (and income). Some of them assume they are working with the wrong group of people, the wrong niche. Or that they don't have a niche and that's why they aren't making any money.
Healthcare Marketing Connection - Your Dream Clients (10/13/2006)
It doesn't matter the size of your business or what industry it is in, I recommend creating a list of the clients you would looooooove to work with -- your dream clients. This is a list of large to medium size companies that are your ideal prospects. You are going to spend the majority of time, marketing efforts and energy targeting this group of people.
Healthcare Marketing Connection - Akeelah and the Bee (10/6/2006)
I watched Akeelah and the Bee movie with my kids this weekend - which was a great movie. There was poem in the movie that really struck me and I got online and hunted it down. I thought it was so powerful and so profound that in lieu of the traditional feature article I want to share this with you. Take the time to read this out loud and really think about what it is saying.
Healthcare Marketing Connection - 6 steps to eliminate your fear in choosing a niche (9/29/2006)
Many of the students in my copywriting class struggle with the notion of narrowing a niche. Many know they find healthcare interesting, but worry about being more specific when describing what they do or how they can help people. This fear is universal. It doesn't just apply to copywriters. And it doesn't just apply to the healthcare industry. Many people are afraid that there's not enough work in one specific industry, or that they will turn away potential clients by being too specific in who they work with.
Healthcare Marketing Connection - Continuing Your Education When You're Self Employed (9/22/2006)
Being the best that you can be means continuously learning and growing. The best are always learning about industry trends and best practices, looking for the best and most efficient ways to run their business or department. On that note I put together a list of inexpensive ways and alternative ways for you to keep growing and educating yourself.
Healthcare Marketing Connection - Determining What Price to Charge for your Services (9/15/2006)
Determining what price to charge for your services can be difficult, especially when initially starting your business. With home businesses ranging from landscape contractors to massage therapists, writers to caterers, pricing your services are unique to your particular industry. However, there are some common things all small business owners should do before setting their prices.
Healthcare Marketing Connection - Uncovering your hospitals strengths (9/8/2006)
We've all been hearing about the importance of branding your organization. We all agree that it's important and should be done. You need to be different from your competitors. However, saying you need to have a brand, or identity, and having a brand are two very different things.
Healthcare Marketing Connection - Using Chat Rooms and Forums as a Marketing Tool (9/1/2006)
I've read a couple articles over the last few months about using chat rooms to grow your newsletter list. Most Yahoo groups and other online forums were created as a place for people with common interests or goals to have a place to talk freely, perhaps learn their trade better, and talk with other like individuals. Are you being helpful to others in the chat rooms and forums your belong to? How are you using them to market yourself?
Healthcare Marketing Connection - Has your list plateaued? (8/25/2006)
Many of us are there. We have a great ezine, just not a lot of people to send it to. If your ezine is jam packed with great educational information, it's sent on a timely and consistent basis, and you provide value to your readers rather than selling to them all the time, there may just be a few things to tweak to get your sign-ups to jump through the roof.
Healthcare Marketing Connection - Do You Make These Two Mistakes When Quoting? (8/18/2006)
This week's feature article is very special. A new friend of mine, Steve Slaunwhite, wrote about his process for quoting prices to prospects and how he follows-up with them in his ezine (which I subscribe to and love) www.forcopywritersonly.com. I thought it was great and wanted to share it with all of you. While the article is written specifically for copywriters, I challenge all of you to look at your proposal process and how it compares. His process can work for all of us, even those of you at larger companies.
Healthcare Marketing Connection - 10 cheap ways to create awareness for your healthcare (8/11/2006)
While a difficult task for any business, creating awareness for a healthcare facility can be especially daunting because there is so much competition out there. Here are a few inexpensive ways to let people know you're out there and what you stand for.
Healthcare Marketing Connection - Procrastinating getting your ezine started? (8/4/2006)
Procrastinating getting your ezine started? I've met a lot of folks in the last few weeks that are interested in starting an ezine, but not sure where to start. So they just didn't. Here are 10 quick questions to ask to help you get past the unknown
Healthcare Marketing Connection- 3 quick tips to strengthen your everyday writing (7/28/2006)
When it comes to confidence in our writing abilities most of us range all over the place. You may view writing as one of your strengths or something you try to avoid doing at all costs. With that said, communicating via the written word is a facet of doing business for all of us.
Healthcare Marketing Connection- 5 steps to a quick website tune up (7/21/2006)
Take a few minutes with some fresh eyes and look at your web site from a different, fresh perspective. Kelly offers 5 things to look at to make sure your web site is keeping up with the times...
Healthcare Marketing Connection- Should You Add Podcasting To Your Marketing Mix? (7/14/2006)
What podcasting is and what you should know about it - Everyone is talking about it. It's the "new trend" in marketing. Many industry leaders are preaching why podcasting is important and how many millions of people you can touch, if you start now before the masses do.
Healthcare Marketing Connection - Five ways to make sure your passion shines through (7/7/2006)
What makes some people stand head and shoulders above 80% of the population? Passion. Passion is what makes some businesses take off while other, similar businesses creep slowly along. It's what makes some people's lives more meaningful than others.
Healthcare Marketing Connection- Keeping the clients you've got (6/30/2006)
Many of us spend the majority of our time, energy and marketing tactics to generate new clients. We advertise, market, sell, network, and we'll do whatever it takes to bring new clients in the door. How much time and energy do you put into keeping the clients you've got?
Healthcare Marketing Connection- Three techniques you must use to grow your business (6/23/2006)
Want to bring in some money right away? Who doesn't? I'm going to ask you to slow down, take a step back, and take an objective look at your business and its growth. There are basically three techniques that you can use to grow your business that we'll discuss.
Healthcare Marketing Connection- The Secret to Long Lasting Client Relationships (6/16/2006)
To keep your clients once you've stopped "their pain" you need to teach them that your ongoing care can help them in a million ways. Your job is to do this in a way they understand. This week's feature article teaches you how.
Healthcare Marketing Connection- Strengthen your business - know why those clients leave (6/9/2006)
We all have clients that love us. And I mean loooooooove us. Unfortunately, not all our clients are like this. We also have clients that, after a period of time, leave us and don't continue using our services. This week we take a look at why we need to know why they are leaving.
Healthcare Marketing Connection- What are the benefits you provide? (6/2/2006)
Does everybody know what you do and what services you offer? Do you? You may be a writer and provide the service of ghost writing for clients, but what is the benefit your clients are REALLY experiencing? Is it writing, or is it something else?
Healthcare Marketing Connection- Do you care about your clients? (5/26/2006)
Caring about your clients and your product or service shows through in a hundred subtle ways to your clients. In my experience, I've found that people that either work in healthcare or start a business in the healthcare industry do so because they really, truly care about helping people. Does that show through in your marketing materials?
Healthcare Marketing Connection- Pre-Qualifying your Clients (5/19/2006)
Have you ever had a prospect come to you for your services, spend an hour or more talking to you and interviewing YOU, and then not buy? It's happened to me more than once and I always kick myself for letting that happen.
Healthcare Marketing Connection - Should I start a blog? A Q&A with Kelly (5/12/2006)
I've been asked several times over the past few months about blogging from both copywriters and from healthcare organizations. Today we are going to have a Q&A session about blogging and discuss the nuts and bolts of setting one up and maintaining one.
Healthcare Marketing Connection- Marketing plan is key to stopping "brain overwhelm" (5/5/2006)
Make more money, be in control of your company's growth and spend less on advertising when you develop a marketing plan.
Healthcare Marketing Connection- How effective is your offer? (4/28/2006)
We are going to talk about the offer today. How to ensure your offer is strong and not wimpy, that it's good enough to attract attention, and that it is enough to sell.
Healthcare Marketing Connection- Writing your own sales letter - the headline (4/21/2006)
Statistics show that the headline is the first and most read piece of any promotion. The P.S. is next. So it makes sense that you put some energy into creating the best headline you can.
Healthcare Marketing Connection- Writing your own sales letter? Here's where you should start. (4/14/2006)
When selling your product or service, regardless of the method - either verbally or written - there are several things you need to do to prepare yourself before you even talk to a prospect.
Healthcare Marketing Connection- Excuse me, your life is waiting (4/7/2006)
This week Kelly provides some of her favorite excerpts from Lynn Grabhorn's book, Excuse Me, Your Life is Waiting.
Healthcare Marketing Connection- What business are you in? (3/31/2006)
Are you really in the holistic health business? Am I really in the copywriting business? I know I work hard to be the best copywriter and marketer I can be, and I'm sure you do too. But is that going to pay my bills every month? Being the best is great, but if nobody knows about me, what good does that do anybody-especially all the people I can help?
Healthcare Marketing Connection- How good is the news you spread? (3/24/2006)
I recently read a short article by Dan Kennedy on sending positive messages to your clients and prospects rather than negative ones. Dan explains that it's important to be positive and talk about the good things going on in the world, in the economy, rather than the negative things. His reasons for this are two-fold and I agree with him…
Healthcare Marketing Connection- Marketing your Holistic Healthcare Business (3/17/2006)
How is marketing for the holistic or the mind, body, spirit industry different than marketing to other healthcare industries? What mistakes do holistic marketers make that cause them to have a hard time finding lifetime clients and marketing their holistic businesses?
Healthcare Marketing Connection- 7 steps to expert status (3/10/2006)
Positioning yourself as an expert or a "guru" in your field is a planned and deliberate process. Achieving and keeping your status as an expert means providing a constant flow of new information to your target market.
Healthcare Marketing Connection - More work with the right clients (3/3/2006)
The trick now that you've identified WHO you like to work with is finding more people like them. Here are some things you can do to bring more of these dream clients to you.
Healthcare Marketing Connection-How to know who your ideal clients are... (2/24/2006)
We agreed (in cyberspace) that spending our energy and marketing efforts on a targeted group will save us time, money and energy. Let's look into this a little deeper. As a marketer, how can we identify who our ideal clients are?
Healthcare Marketing Connection-RSS feeds and your marketing toolbox (2/10/2006)
I've been exploring RSS feeds and how to get your company's information on them. RSS stands for Really Simple Syndication and as a reader is an easy way to get short bits of information on a topic.
Healthcare Marketing Connection-Stand on the rooftop and declare your niche (2/3/2006)
Declaring a niche can be a scary thing. But the benefits of specializing in one area far outweigh any disadvantages that come along with it.
Healthcare Marketing Connection-Building Your Business From the Inside Out (1/27/2006)
Do you have a hard time writing your own marketing materials? Are you in an active networking group, where your colleagues trust and respect you, but they're not sending you any referrals? This could be because you haven't clearly defined your business identity. People don't refer business to you because you haven't made it easy enough for them to do this.
Healthcare Marketing Connection-Word of mouth referrals (1/20/2006)
Building your business through word-of-mouth referrals is every business owner's dream...not making cold calls, having clients come to you rather than spending time and energy hunting them down. I challenge you to think about building a referral system and making it a central part of how you do business.
Healthcare Marketing Connection - Searching for marketing ideas? (1/13/2006)
At one point or another in our marketing careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating.
Healthcare Marketing Connection - Finding the right mentor (1/6/2006)
There are many benefits to having a mentor, whether working in a corporate environment or running your own small business. Hearing about your mentor's mistakes, as well as their achievements, can be rewarding, as can learning from their hands-on experience.
Healthcare Marketing Connection-Creating value for patients (12/30/2005)
Adding value is not one of those management buzz words we use loosely but don't really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it - or pay very little, compared with its value to the customer.
Healthcare Marketing Connection - What to write about (12/23/2005)
The next question I probably get asked the most is what should I write about? Here are a few techniques I use to come up with topics, or to narrow down what to talk about on a specific topic.
Healthcare Marketing Connection - Approaching an editor with your article (12/16/2005)
Many organizations send out mass press releases and articles to hundreds, if not thousands, of organizations at once. Their articles are not customized to one particular organization and, since there's no personalization done to the mailing, they are less likely to get picked up.
Healthcare Marketing Connection- Get in front of your market with educational articles (12/9/2005)
Writing short, informative articles that educate your reader on a topic that's important to them is an inexpensive way to get in front of your target audience, get published, and position either yourself or your organization as an expert. Hospitals, writers, and small business owners alike can benefit from this inexpensive method of marketing.
Healthcare Marketing Connection-Knowing competition critical to a copy's success (12/2/2005)
To do a good job writing copy you need to know first hand what your competition is doing and saying. If you're a contract copywriter it is important to listen to what your client says is going on, but you should also go take a look for yourself.
Healthcare Marketing Connection-Do your research before writing copy (11/25/2005)
Before embarking on any copywriting project it's important to roll up your sleeves and do some good old fashioned research. Get on the internet and do some general reading on the topic you're writing on.
Healthcare Marketing Connection-5 ways to improve search engine placement (11/18/2005)
Having a Web site is now a necessity for any type of business no matter what the size. And while many business owners tell me their clients don't specifically find them on the Internet, they feel it's important to have a Web site because it acts as a brochure.
Healthcare Marketing Connection-The new patient turnstile (11/11/2005)
Doctors and healers spend countless hours and tons of energy generating new clients to replace the ones that don't stay. Once they stop visiting you on a regular basis, what do you do to prevent them from leaving before they fall off the radar?
Healthcare Marketing Connection-Finding your ideal patient (11/4/2005)
This week we're looking at creating your ideal patient rather than waiting for them to show up. Ideal patients rarely just happen; you develop them into your ideal patient.
Healthcare Marketing Connection--How easy are you to get a hold of? (10/28/2005)
Do you offer clients and prospects a variety of ways to contact you? Not the way YOU prefer, but a variety so they can choose what THEY prefer?
Healthcare Marketing Connection--Taking action only way to achieve goals (10/21/2005)
This week we're taking a look at achieving goals. Not necessarily how to set them and what they should be about, but how your thought patterns and the actions you take are the two items that set goals in motion.
Healthcare Marketing Connection--Attract new clients with giveaways (10/14/2005)
Attracting new clients, especially the right kind of client, can be easy. Simply give away fr ee information. Clients learn more about you and you easilty attract clients that you like to work with.
Healthcare Marketing Connection--Determining Your Brand Part 2 (10/7/2005)
Creating an identity for your hospital or clinic can be a daunting task. We'll discuss the best ways to find out your strengths and evaluate what your competition is saying.
Healthcare Marketing Connection--Does your hospital have a brand? (9/30/2005)
Differentiating your hospital from your competitor’s can be a daunting and frustrating task. We discuss techniques other industries use to market themselves differently than their competitors do.
Healthcare Marketing Connection--Using testimonials in marketing (9/23/2005)
Learn how to get testimonials and use them effectively to gain new patients and build your client base.
Healthcare Marketing Connection--10 cheap ways to create awareness (9/16/2005)
Finding cheap ways to build awareness for your healthcare facility is tough. Here are 10 things you can do that create a positive image in your community and don’t cost an arm and a leg.
Healthcare Marketing Connection--5 steps to take before an interview (9/9/2005)
Interviewing subject matter experts properly for copywriting projects can be the most important thing you do to create a successful sales piece.
Healthcare Marketing Connection-The key to overcoming brain overwhelm (9/1/2005)
Make more money, be in control of your company's growth and spend less on advertising when you develop a marketing plan.
Healthcare Marketing Connection - Just do it! (8/19/2005)
How to get noticed by an expert
Healthcare Marketing Connection-Creating value for patients (8/5/2005)
Creating value for patients
The Healthcare Marketing Connection-How nonprofits compete (7/22/2005)
How nonprofit organizations compete
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