Welcome to The Healthcare Marketing Connection. I am really excited to be interviewing my good friend Debora McLauglin of Audacious Enterprises next Tuesday. Deborah is well known on the east coast and does workshops and seminars for entrepreneurs and women's groups. I feel fortunate to have her spend an hour of her time with us! Not only has she agreed to be interviewed, but she has a free goodie for everyone that comes. We only have 100 phone lines set aside for this, so if you'd like to attend email Rachel@KellyRobbinsLLC.com before the teleclass fills.

To your success!

Kelly

5 Steps to a Quick Web Tune-up
by Kelly Robbins

Haven't looked at your web site in a while? While your web site may still be serving its purpose, it is a good idea to give it a once-over every so often. I find many business owners spend a lot of time on their web site when they first put it together, and then they never look at it again.

Take a few minutes with some fresh eyes and look at your site from a different, fresh perspective...

Here are 5 quick things to check for on your site:

1. Do you tell people exactly where to go next on each and every page? If people read your home page, do they know what steps they should take or what page to look at next? Don't assume they will just click around. Be extremely specific and tell them to go look at some of your samples on your samples page or to go to your events page to see where you may be speaking next.
   
   
2. Does every page have your contact information? And this does not include a "contact us" page on your navigation bar. I recommend to all my clients that they also include an email link and their phone number at the very bottom of every page too. We want to make it very easy for everyone to contact you. Some may look for the contact us page, others may not.
   
   
3. Do you have testimonials scattered throughout each page of your web site? If not, what can you do to get some today? Are you working with a client that you could ask right now?
   
   
4. Are your paragraphs short and easy to read? This may not have been something you thought about when you first did your site, so do a quick once- over. In general, your paragraphs should be two or three sentences and that's it. Do you break the page up with bullet points or bolding?
   
   
5. Headings and subheadings. Do you have any? Important key words that prospective clients would use to find you should be in the headline of each page at the very top, and then in subheadings throughout the page. I find that many clients that write their own web sites don't know to do this part and don't realize the importance it plays in the search engines finding you. If the search engines aren’t finding you, chances are some of your prospects aren't either.

Bonus tip #6 - Have you added any new products or services since you last worked on your web site? Any new samples to show or testimonials to add?

(c) 2006, Kelly Robbins LLC

Want to use this article in your e-zine or web site? No problem! Just let me know at info@KellyRobbinsLLC.com. I'll send you a short bio to include at the end of the article.

Do you market to women differently than to men? Should you?

Next Tuesday, July 25th at 3:00pm ET, 1:00pm MT, I will interview Debora McLaughlin, CEO and co-founder of Audacious Enterprises. Deborah will discuss some unique ways to market to women, what makes women a worthwhile market, and why you should market differently to women.

The interview is no charge to my subscribers. Register now at Rachel@KellyRobbinsLLC.com

Debora is a Certified Career Coach, Licensed Psychotherapist and CEO President of Open Door Coaching and President of Audacious Marketing Mastery, CEO and Co-Founder of Audacious Enterprises.

Deborah knows the secrets and proven strategies to create a satisfying small business, career and work/life balance --using the same successful techniques that corporate executives at FedX, Intel and many other major US corporations have used to change and improve their careers and lives. She also knows how to help your business grow.

If you're interested, email Rachel@KellyRobbinsLLC.com to reserve your seat and get the call in information. And...for HMC subscribers only...Deborah will have a gift for you just for attending.

This week Kelly recommends copywriting guru Bob Bly's blog at http://www.bly.com/blog/index.php. Chances are most of you copywriters out there know who Bob is. I was shocked to discover a few years ago no one else has ever heard of him. He's a great guy and an awesome direct marketer. He has a blog he posts to every week or so. I like his blog because he asks a thought provoking question in each post.

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. kelly@KellyRobbinsLLC.com

Kelly will interview Deborah McLaughlin, President of Open Door Coaching and CEO and Co-Founder of Audacious Enterprises and Audacious Marketing Mastery, on July 25th at 3:00 pm EST, 1:00 pm MST. Deborah will discuss some unique ways to market to women, what makes women a worthwhile market, and why you should market differently to women. The interview is no charge to HMC subscribers. If you're interested, email Rachel@KellyRobbinsLLC.com to reserve your seat and get the call in information.

University of Masters Tuesday, August 1st, 12:00 MT. I'm starting some new classes now, the "How to" series. Every two weeks we'll cover a new marketing topic. How to start a newsletter, How to write an article to get published, How to start a podcast to name a few of them. You can check out the classes at www.masterteacherandmarketer.com

Build Your Healthcare Copywriting Business E-Course - My next course starts August 14th

Interview with Tracy Weise, owner of Weise Communications an integrated advertising and public relations agency specializing in healthcare - date to be announced

SHSMD roundtable discussion leader - September 7th - I will be leading a roundtable discussion on copywriting for the healthcare industry for the Society for Healthcare Strategy and Market Development's (SHSMD) Annual Educational Conference in Phoenix.

To learn more about healthcare copywriting and marketing, visit my Web site at www.KellyRobbinsLLC.com/article_archives.shtml. There are tons of fr ee articles on a variety of helpful topics.