Welcome to the Healthcare Marketing Connection! I want to start off by saying hello to all my new friends that have recently subscribed. The HMC has about 100 new readers and I want to say welcome and I hope you enjoy the ezine. This week we are talking about developing a list of dream clients and why we should target most of our marketing energy on this group.

The last few weeks I have been working like the energizer bunny. Three new projects (and two new businesses I'll be telling you about soon) are flying together easily and effortlessly. Everyone seemed to enjoy the free teleclass on building your copywriting business (including me). There were folks on the call from all over the world and everyone asked some great questions. I have to admit I was getting a little nervous for that call. There were close to 70 people registered--my biggest teleclass yet.

Finally, my last class of the year to help you get your copywriting business started and your marketing materials in place so you can get paying clients now starts next Monday the 16th. If you've been thinking about it now is the time to enroll. Why waste your time energy making the same mistakes I already did getting my business started? You can get all this done in 10 short weeks AND get feedback from two business building and copywriting experts, Terri Levine and I. You can't beat it. Register now

To your success!

Kelly

Your Dream Clients

It doesn't matter the size of your business or what industry it is in, I recommend creating a list of the clients you would looooooove to work with -- your dream clients. This is a list of large to medium size companies that are your ideal prospects. You are going to spend the majority of time, marketing efforts and energy targeting this group of people.

We all have a limited budget for marketing. That's just life and you need to make due with you've got. Your job is to get the most exposure and the most response for every dollar you spend. The best way to do that is to be very targeted to the people you send your message to, and spend your energy on.

You should also know that most people are, on average, exposed to over 3,000 advertisements a day. Because of this over exposure to advertising most people won't remember or recognize your message until their seventh or ninth exposure to you. Spending your limited time and budget on a smaller very targeted group of prospects, is the best way to get your prospects attention in the shortest amount of time.

So, how do you get started making a list of your dream clients? If you have narrowed your niche and identified what your ideal client looks like and who they are (say chiropractors and others doctors involved in natural healing techniques), you may look for and identify some of the largest practices in the area or the country, and add them to your list.

Where do I find these people? Always be looking for prospects to add to your dream client list. Look in the business section of the paper, online, with products you use, names you hear about from others. Also know that this wonderful list of yours is a working list. Take prospects off as they become clients; you'll also take prospects off if you either decide they will never use your services or that you don’t want to work with them.

Once you add a prospects name to your list you will start doing some work. Call and find out who you need to talk to. The practice manager or marketing director? The CEO? Find out who they are and get as much contact information as you can. Phone number, mailing address, fax number - whatever you may use for your marketing efforts. And then get busy.

These dream clients will get our most expensive and special marketing attention. We won't just stop at sales letters - what other marketing techniques can you think of to stand out from the crowd in their eyes? A colleague of mine made a CD about her company and sent the CEO a CD player to go with the CD. THAT got somebody's attention!

You will still do talks and marketing and other things to become known in your niche, but this targeted group of dream clients is who you will save your special stuff for.

Sometimes this dream list is also called a "top 100" or "dream 100" list. Your list may be 20, or it may be as large as 500. There is no set number. 100 is a number that is thrown around a lot and is a good goal. Also know that the size of the list can and should fluctuate as you work it.

Let me summarize all of this for you:

1. Identify your niche
   
2. Look for medium to large companies to target your marketing
   
3. Always, always be looking for prospects to add to your list. Look in unusual places too.
   
4. Once you pick a prospect, find out who your contact would be and get all the information you can about them.
   
5. Market like hell. Be creative and don’t stop until you take their name off your list.

(c) 2006, A Marketing Connection

Want to use this article in your e-zine or web site? No problem! Just let me know at info@KellyRobbinsLLC.com. I'll send you a short bio to include at the end of the article.

Learn how to start a business writing marketing materials for companies and start out making $75 or more an hour.

Enroll now in our 10-week, hands-on copywriting e-course. You're going to get your hands dirty and get your business off the ground. You'll have homework assignments that Kelly and Terri will give you feedback on. You'll develop your marketing materials, create articles for publication - and you'll learn how to get in front of the right person at the publications. You will be a published writer!

In this 10-week class, you're going to:

• Clearly identify what niche to work in.
• Find out what is important to your target market. You'll learn how to get to know them, how to uncover what they need from a copywriter, and how to get in front of them.
• Learn what marketing methods work best for successful copywriters.
• Discover ways to get in front of your target audience and build a strong and loyal client base.
• Hear interviews with experts in the healthcare, copywriting and business-building fields - experts that will help you grow your business.
• Learn how to put systems in place so your business runs smoothly and you can spend time doing what you love...copywriting.
• Hear from a marketing director at a healthcare organization. Learn what she looks for when hiring freelance copywriters and what she doesn't like to see.

H u r r y! Classes start October 16th!

Sign me up! I'm ready to start now!

This week Kelly recommends Google's Webmaster Guidelines. Google provides tips and guidelines to get your website ranked higher.

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. kelly@KellyRobbinsLLC.com

10-week, hands-on healthcare copywriting e-course with Terri Levine. You're going to get your hands dirty and get your business off the ground. You'll have homework assignments that Kelly and Terri themselves will give you feedback on. You'll develop your marketing materials, create articles for publication - and we'll teach you how to get in front of the right person at the publications. You will be a published writer. Classes start October 17th

University of Masters - Tuesday October 24th - Kelly's "How To" series: "How to uncover your perfect niche". For only $19.95 you can learn from Kelly and 30 other master teachers: www.masterteacherandmarketer.com

247coaching.com - Tuesday October 24th - Teleclass on "How to get your ezine started"

Colorado Healthcare Communicators - Wednesday October 25th - Kelly is part of a healthcare communication technology panel at the Colorado Trust building in downtown Denver. More information here

247coaching.com - October 31st - Teleclass on "How to build a web site"

To learn more about healthcare copywriting and marketing, visit my Web site at www.KellyRobbinsLLC.com/article_archives.shtml. There are tons of fr ee articles on a variety of helpful topics.