Welcome to the Healthcare Marketing Connection! This week we are taking a look at some of the different ways you can use post cards to promote yourself. Simple and inexpensive, sending post cards are one of my favorite ways to prospect.

Two great things going on that I want to share with everyone. The first is I am putting together a super phenomenal teleseminar and workbook on writing your own marketing materials. I have been working for months on the workbook that goes with the teleseminar and it's almost done. This class will be great for both marketers AND copywriters. I found writing my own marketing materials, like my web site, sales letters, emails, etc was harder than anything else I've ever done.

I'm going to share with you some techniques for writing your own powerful copy and help you decide what marketing materials will work best for you and your business. We will walk through at least 9 different marketing tools (like your web site, business cards, flyers, etc) and talk about what you should and should not put in each of them. You can sign up for the teleclass now to reserve your spot. (http://www.kellyrobbinsllc.com/marketingtoolsteleseminar.html) Since this is the second time I'm teaching this class it is only $29.95. The class will be recorded if you can't attend on the 29th so don't worry if you can't make the time (1pm MT). I will be selling this and the workbook for $197 after the holidays.

The second thing that's super huge and revolutionary for the copywriting industry is the Ultimate Business Growth System for Copywriters. This includes the exact worksheet I have prospects fill out BEFORE I even consider working with them. The worksheet (and the teachings of how to use it) have literally tripled the number of clients that actually hire me rather than talk to me for 30 minutes and then "have to think about it". If you are serious about getting copywriting clients and growing your business you can learn more about the system at www.KellyRobbinsLLC.com/ultimateenrollmentsystem.html

To your success!

Kelly

The Easiest Way to Consistently Prospect

Looking for an inexpensive way to market your business consistently? Let's talk about post cards. I've been regularly sending post cards to a select group of about 100 people for about two years now. I'm sending them to my dream clients. As a marketer I know that it's important to have my name in front of my prospects on a continual basis.

As a marketing coach I teach my clients to put marketing systems in place so they can get the marketing done and then move on to running their business (which they often enjoy much more than marketing). I want you all to market on a consistent basis AND not have to put hours upon hours of thought or energy into marketing every month.

You can do this easily and effortlessly by putting marketing systems in place.

My post card system is one of my favorite marketing systems and that’s the one I am going to share with you this week. I have helped several clients set this up and I know it is one of their favorite systems too because once you put it in place you really don't have to worry about it for an entire year. And you can feel good knowing that you are marketing consistently to your prospects without being involved in it every step of the way each and every time you market.

Post cards are beautiful because they are short, sweet and to the point. Because they don't need to be opened they are less intrusive for many people and more likely to at least get glanced at before they are thrown in the trash. Because they are smaller than a sales letter and more tangible than an email they are more easily stored. How many do you have stored in your office waiting to be used?

I send a post card each month to the list I've developed, which I am always adding to and subtracting from. They each have a catchy photo on the front, a short, attention grabbing bit of information on the inside, and a call to action with my contact information. Fairly easy to put together and implement.

I've helped clients put a few of these together and the really good planners do a year ahead of time and then don't worry about it until the next year rolls around.

Key points to a successful post card campaign:

1. Your call to action is key. It's easy to just sign-off with your name and not remember to ask the prospect to take an action. Visit my website, call me today, sign up for my ezine, etc.

2. Have something short and relevant (or attention grabbing) to say. For example, you could include a short fact or interesting piece of industry information. Another option is to be funny or to tie in with an upcoming holiday or event. You could also discuss an upcoming sale or contest, or an event your company is sponsoring. Your post card can also be used as a coupon or discount off. Use your imagination.

3. Consistency is important. Sending post cards to prospects once a year is not likely to increase your name recognition or bring in new business. However, seeing your company over and over again every month is much more likely to have results.

They key to post card success is consistency, the call to action, and putting the system in place so you don't have to think about it each month. It just happens.

(c) 2006, A Marketing Connection

Want to use this article in your e-zine or web site? No problem! Just let me know at info@KellyRobbinsLLC.com. I'll send you a short bio to include at the end of the article.

Calling All Mom Entrepreneurs!
10 Tips to turn your Business Briefs into "I Mean Business" Thongs!!!!

Do you lack focus, clarity and direction in your business?

Do you experience overwhelm while managing your personal and professional demands?

Would you like to feel more confident and bold as a Mom Entrepreneur?

Would you like to have a business AND a life filled with passion and joy?

If you answered YES to any of these questions, join Peggy for this FR*EE, one hour Teleclass on November 28, 2006 at 1200 NOON Eastern Standard Time.

Don't worry if you can't make it. Register anyway because the recording will be sent to you and you can then listen to it at your convenience!

After this class you will immediately feel more energized, focused and motivated towards building your business AND your life!!!!

Once you register, all the details will be emailed to you. Don't miss it and be sure to tell all your other MOM Entrepreneur friends!!!

You will receive a helpful worksheet prior to the day of the teleclass to assist you in gaining full benefit from the session.

Let's start creating more mom entrepreneurs who are ready to step out and become the "THONG THINKERS" we were meant to be!!!!

About Peggy

Peggy Porter coaches Mom Entrepreneurs who feel they are presently living in the comforts of a full brief but are ready to step out and experience the freedom, fun and excitement of thriving in a thong!!! Peggy has created this unique, proven, life changing process for busy Mom Entrepreneurs by using the analogy of a thong!!! She is known as The Coach with the Thong Approach to Life. She uses this concept to help women step out of their comfort zone and uses the thriving in a thong analogy as to how women can create a fabulous personal and professional life by stepping out and experiencing something new.

Check out the complete From Brief To Thong Process at www.frombrieftothong.com

This week Kelly recommends www.sendoutcards.com. This is a pretty neat system. You can send actual postcards to a large database (that get mailed, not electronic) for under a dollar -- stamps and all! They have a ton to choose from and it's very easy to use. Have your signature scanned into their system and voila! you're ready to go. Easily send postcards to your clients!

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. kelly@KellyRobbinsLLC.com

University of Masters - Tuesday November 21st - For only $19.95 you can learn from Kelly and 30 other master teachers: www.masterteacherandmarketer.com

How To write your own marketing materials to make tons of money! - Wednesday November 29th 1:00-2:00pm MT- part of Kelly's well-known "How To" Series open to the public - Register here

Steve Slaunwhite puts Kelly in the hot seat in a special interview - Thursday February 22nd 1:00pm MT.

To learn more about healthcare copywriting and marketing, visit my Web site at www.KellyRobbinsLLC.com/article_archives.shtml. There are tons of fr ee articles on a variety of helpful topics.