Welcome to A Healthcare Marketing Connection! This week we are examining which is better; doing things quickly and getting them done or striving for perfection. Can you guess which side of the fence I'm on? I'm offering some of my "How to" classes to the public that I've never offered before. Be sure to check out the special offers section this week.

What else is going on around here? My friend Marnie Pehrson, creator of www.ideamarketers.com and www.syndicatedwriters.com (among many other online businesses) has written a new book, Angel and the Enemy. The book is a historical fiction, romance novel and like most new books anymore, if you purchase it online today it comes with over $500 in free bonuses. One of the free bonuses is a 3-month subscription to IdeaMarketers Publisher's Toolbox PRO - which gives you access to 100,000 articles on business topics and a handy e-zine builder. It's a $44.85 value Marnie is giving away on Friday, December 1st only. I have also added a free copy of my guide, Identifying your dream client is key to your success, a $45.95 value. If you think about it, you could buy the book as a Christmas gift for your self, sister, mother or other women in your life AND get over $500 in free bonuses at the same time. The thing is, you have to buy the book today to get the bonuses.

To your success!

Kelly

Which is better...fast or perfect?

I recently put together a workbook and teleseminar - really quickly. It actually wasn't ALL that quickly, I had been working on this particular workbook for a while and knew I had some good stuff to share. It is a culmination of several products, articles and future projects that are in the works and they were scattered in several different directions.

I knew that getting this particular workbook done meant moving forward on several projects for me and I really wanted to do that. But with everything else going on it was taking me forever and kept going on the backburner.

I also knew that giving myself a deadline and offering to teach a class (in other words making an external commitment) would make me get it done. And sure enough, I did get it done. Right at the last minute, but it's done and from the feedback I'm getting it's pretty darn good.

Are there some mistakes in there? Ohhhh, I am sure there are. There were some other logistical mistakes we made too. I am fortunate that I work with friends and forgiving clients and readers that love me even when I screw things up. And if you are working with and attracting your ideal clients they will forgive your imperfections too. :)

There are two big things I have learned since I began making and selling my own products and classes and this is the point I want to share with you today.

The first thing I've learned is that it's more important to get things done and get your thoughts and products out there than it is to be perfect. Better fast than perfect. You can always fix it up and tweak it later. People aren't paying for your perfection, they are paying for your ideas and thoughts and teachings.

When I first added products and classes to my copywriting business I wanted everything to be perfect. I paid a lot of money to have people check and double check - believe it or not I paid to have my first product triple checked. I find typos and misspellings in almost everything I read and I was not going to let any of those slide by me.

And while I was producing very high quality products, they were coming out sloooowly.

And while I know I've make more than my fair share of mistakes along the way, what I've learned is that if I am sharing high quality content, that I get my point across concisely in a way that people understand, and that I have something valuable to share that will help someone else, that that is more important than my being perfect. I have learned that it's better to get that energy flowing and move and make mistakes and get it out there, than to go slowly and seek perfection (which is impossible to obtain).

I have learned this through time and experience and hope to share this with you.

I truly think the same holds true in everything you do. Have you been thinking and dreaming about starting your own business? Changing careers? Changing your surroundings? Just doing something different? You have got just do it and fix it later. Give yourself permission to make mistakes. I assure you, I make a lot of mistakes, but that is not what my family and friends think of first when they think of me.

They look at what I've accomplished and what I've tried to accomplish. And I'm sure the same could be said for many of you. I hope you don't read my ezine and articles and think of how many mistakes are in each issue. I hope you appreciate the time and effort all of us at A Marketing Connection put into it.

A few weeks ago I wrote an article about creating your "marketing energy" (http://www.kellyrobbinsllc.com/articles/creating-marketing-energy.htm). Many of you emailed me about that article. You told me how much you liked it and how true you found it to be. I think the principles of getting your energy moving apply to everything you do. Take action. Take one action step a day, even small ones. They are moving you in the right direction you want to go. You may change direction later, but at least you are moving.

Now, when you are doing work for a client - work that is not about you and your business but about them - then it's important to strive for perfect and not fast. For that work it's worth taking the extra time to make sure there are no mistakes. Your clients are paying you for your best, close to error free work you can do. They have a right to expect that and you should demand that from yourself and your staff.

(c) 2006, A Marketing Connection

Want to use this article in your e-zine or web site? No problem! Just let me know at info@KellyRobbinsLLC.com. I'll send you a short bio to include at the end of the article.

"How To" Teleseries being offered to the public starting December 13th. To register for the individual classes click on the title, or when you register for all four classes you save 10%

"How To" Develop the Right Niche For You - Wednesday December 13th 1-2pm Mountain Time

In an ideal world our work is effortless, fun and we work with friends. Friends LOVE the work we do and are more likely to refer us to other people just like them more than anyone else we work with. Kelly starts this audio program off by discussing exactly what a niche is and the benefits to having one versus not having one (and being a generalist). Kelly then walks you through a proven process for choosing a niche that you are comfortable with and that is most likely to work for YOU. Creating the life and business of your dreams starts with you knowing what it looks like, and who you want to work with. You have to know who your ideal client is before you can find them.

"How To" Start a web site, Wednesday December 20th 1-2pm Mountain Time

Perfect for the entrepreneur that has never had their own web site before; Kelly walks us step-by-step through the process of creating a web site from scratch. Many business owners procrastinate getting their web site started because they are venturing into the unknown. Megabytes and daunting blank pages cause us to not get started with our business or not get started getting that business. Kelly tells us who you need to work with when you start a web site and more importantly, what questions to ask them to make sure you get everything you need for now and your future growth. Kelly ends with 20 copywriting tips for writing great content for your web site.

"How To" Get an Ezine Started, Wednesday January 10th 1-2pm Mountain Time

Kelly starts by walking us through the many benefits to having an ezine and how to determine if one is right for you. She then walks you through who you need to work with to get one started and what questions you should ask (both of them and yourself) to make sure your ezine is perfect for you. Kelly offers ideas on what to put in your ezine, why people subscribe and what they expect from you, and ends with some best practices and general management tips so you publish with minimal effort and great consistency.

"How To" Grow Your Ezine list, Wednesday January 17th 1-2pm Mountain Time

You've got your ezine up and running, you've even published an issue or two. The next step is to get your target market to actually read it! You've got the systems in place - now you need to get out there, find your target market, and get their permission to market to them. This hour long audio program starts off with Kelly walking you through the process your subscribers take when enrolling and making sure everything is in place. She then offers several tips and best practices for going from zero subscribers to thousands quickly and cheaply - exactly how she did it.

Each class will have an accompanying guidebook. Registration for each individual class is $29.95 and as a participant, you will receive instructions to log on to the live call, receive a copy of the audio recording, and a copy of the guidebook. Buy all four live classes as a package and save 10% (total of $107.82) - Click here to register now!

This week Kelly recommends Angel and the Enemy. This is Marnie Pehrson's newest book complete with over $500 in free bonuses, including my guide, Identifying your dream client is key to your success, a $45.95 value.

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. kelly@KellyRobbinsLLC.com

University of Masters - Tuesday December 5th - "How to get your ezine started". For only $19.95 you can learn from Kelly and 30 other master teachers: www.masterteacherandmarketer.com

247coaching.com - Tuesday December 5th - "How to get your ezine started".

Steve Slaunwhite puts Kelly in the hot seat in a special interview - Thursday February 22nd 1:00pm MT.

To learn more about healthcare copywriting and marketing, visit my Web site at www.KellyRobbinsLLC.com/article_archives.shtml. There are tons of fr ee articles on a variety of helpful topics.