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Healthcare Marketing Connection Newsletter by Kelly Robbins, LLC
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KellyRobbinsLLC.com

IN THIS ISSUE

helping healthcare organizations grow

Feature Article: Discipline
Special Offers: "How to" Teleclasses Live
Recommended Resource: OneLook.com
Upcoming Speaking Engagements
Visit my blog - The Healthcare Marketer here

Kelly's Challenge: I challenge you to look at the promises you make to yourself. Just be aware. Do you keep them?

Did You Know? Informational web sites are becoming a "must need" for all types of business as internet usage and thus, web site searches for services, products, etc. are increasing dramatically.

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December 15 , 2006
Vol. III, Issue 50
ISSN# 1539-4875
$197 annually
Published every Friday

A Message From Kelly

Welcome to The Healthcare Marketing Connection! This week I've gone off on a tangent. We are taking a look at how we talk to ourselves and if we are disciplined enough to keep the promises we make. How does that effect your life, your business - and your marketing?

We are getting ready for Christmas here in the Robbins house. Busy, busy, busy. My oldest daughter, Shelby, turns 13 on December 23rd and that adds a little more partying (and planning) to the holiday festivities. I find it's more important now than ever to make sure I take the time to enjoy and not worry and stress.

The next two issues of the HMC come out right in the middle of the holidays. I know I am going to be reflecting back on the successes and accomplishments over the last year and hope you will do the same for yourself; both professionally AND personally. As many of you know I've partnered with the founder of The Coach Institute, Terri Levine, on several projects. We've got three new businesses we're hoping to roll out by the first of the year (I'll tell you all about them soon). I am really excited to share these with you and may not wait until Friday :)

A lot of folks have been emailing me with questions about the next copywriting class starting on January 9th. Feel free to drop me a line with any questions at Kelly@KellyRobbinsLLC.com or visit www.KellyRobbinsLLC.com/copywriting_class.html

To your success!

Kelly

PS - I am teaching my first and probably only class on "how to" start a web site this Wednesday. It will include the live teleclass and a brand new guidebook. The class is recorded for those that can't make it. Check out the special offers section below.

Feature Article

Discipline

What in the world is Kelly doing now... talking about discipline in her marketing newsletter? This is what I am thinking while I am writing this article today. I have to tell you this topic has been on my mind for the last two days and I can't stop thinking about it...so I have to share it. If you've been a subscriber for a while you know I get off on a rant sometimes. I bet you can find a way to grow from this. Trust that I wouldn't be sharing this with you if I didn't think you could grow from it.

I am reading a book my good friend Scott at Borealis Media loaned me called Infinite Self by Stuart Wilde. It's a good book. Some of the concepts I've heard before, some I haven't (I'm not done with it yet). But there is one topic in the book that I have never thought about before. I keep thinking about it and reflecting on it, so I assume I must be meant to share it with you guys.

It's about discipline. But not just discipline like we know discipline to be. It's about having discipline with what you tell YOURSELF. Do you keep your word to yourself? Many people pride themselves on keeping their word and doing what they say they are going to do for others. And that's good. It's an honorable trait. My question to you is -- do you treat yourself the same way? Do you honor your word to yourself?

Frankly, I have never thought of this before and am shocked to find I really don't keep my word to myself very often. I might more than some other people I guess...I get a lot done. I am busy and productive. But there are a lot of things I say to myself that I am going to do and know I have no intention of following through with it. I actually have to make commitments to other people (like you with this ezine) to get things done!

For example, I constantly tell myself that I am going to work out every morning after I take the kids to school. I tell myself that all the time. And I do go work out after I take the kids to school, some of the time. I know that I am not keeping my word to myself and I don't expect myself to. Who's going to know anyway? Just me. No one is getting hurt. No one is the wiser. Just Kelly.

How important is it that I keep my word to myself anyway? According to Stuart Wilde it is very important! Your word as law is the name of that chapter. What the author is really saying is that what you say to yourself IS important. It goes beyond keeping your word really. It affects your ability to believe in yourself and ultimately to make other things in your life happen. If you say it, it should be the law and you must know that it will happen. This is how to manifest things in your life. The first step is if you say it, it is the law. There's no breaking the law.

How often do you promise yourself you will do more marketing? Or quit buying Starbucks? Or attend a networking event? Or start your ezine? Do you make a commitment to do one new thing a month and not stick to it?

The solution - don't make promises you can't or won't keep. Especially to yourself. If you need to, make smaller promises to yourself and make sure you do keep them. If you're not sure if you can do it, don't promise to. Say you're not sure. When you are ready to make the commitment you will know.

You can start with promising yourself to do one thing or do something for a very short time frame and sticking to it. You don't have to tackle the world (and yourself) in a day. If you get anything out of this article I hope it's awareness of the promises you make to yourself and whether or not you keep them. Fixing that can be the next step.

See, I can turn anything into a marketing article :)

(c) 2006, A Marketing Connection

Want to use this article in your e-zine or web site? No problem! Just let me know at info@KellyRobbinsLLC.com. I'll send you a short bio to include at the end of the article.

Special Offers

"How To" Teleseries being offered to the public - To register for the individual classes click on the title:

"How To" Start a web site, Wednesday December 20th 10-11am Mountain Time *note time change*

Perfect for the entrepreneur that has never had their own web site before; Kelly walks us step-by-step through the marketing process of creating a web site from scratch.

"How To" Get an Ezine Started, Wednesday January 10th 1-2pm Mountain Time

Kelly starts by walking us through the many benefits to having an ezine, how to determine if one is right for you, and steps to get one started.

"How To" Grow Your Ezine list, Wednesday January 17th 1-2pm Mountain Time

You've got your ezine up and running, you've even published an issue or two. The next step is to get your target market to actually read it! You've got the systems in place - now you need to get out there, find your target market, and get their permission to market to them.

http://www.kellyrobbinsllc.com/howtoclasseslive.html

Recommended Resource

This week Kelly recommends OneLook.com This free resource has indexed 931 dictionaries. All you do is enter the word you want a definition (or translation) for and click "search." Bingo! If you aren't sure of the spelling, OneLook.com also allows you to do a partial-word wildcard search. (Explained on their simple web site.)

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. kelly@KellyRobbinsLLC.com

Upcoming Speaking Engagements

University of Masters - Tuesday December 19th Noon (MT). "How To" Series. For only $19.95 you can learn from Kelly and 30 other master teachers: www.masterteacherandmarketer.com

"How To" Start a web site, Wednesday December 20th 10-11am Mountain Time

Copywriting E-course with Kelly Robbins and Terri Levine - 10 week course, next class starts January 9th. Learn more and register here

Steve Slaunwhite puts Kelly in the hot seat in a special interview - Thursday February 22nd 1:00pm MT

Fr*ee Marketing Resources

To learn more about healthcare copywriting and marketing, visit my Web site at www.KellyRobbinsLLC.com/article_archives.shtml. There are tons of fr ee articles on a variety of helpful topics.