helping healthcare organizations grow

Welcome to The Healthcare Marketing Connection! The article I am sharing with you this week was forwarded to me by a friend of mine. The story has a great moral I felt was important to share with everyone, especially during the time of year where we tend to make resolutions and set goals for next year. I hope you enjoy it.

To your success!

Kelly

Is it the coffee or the coffee cup?

A group of alumni, highly established in their careers, started talking at a reunion and decided to go visit their old university professor, now retired.

During their visit conversation soon turned into complaints about stress in their work and lives.

Offering his guests coffee, the professor went to the kitchen and returned with a large pot of coffee and an assortment of cups; porcelain, plastic, glass, crystal, some plain looking, some expensive, some exquisite bone china - telling them to help themselves to the coffee.

When all the alumni had a cup of coffee in hand, the professor said, "Notice that all the nice looking, expensive cups were taken up, leaving behind the plain and cheap ones.

While it is normal for you to want only the best for yourselves, that is the source of your problems and stress.

Be assured that the cup itself adds no quality to the coffee. In most cases it is just more expensive and in some cases even hides what we drink.

What all of you really wanted was coffee, not the cup, but you consciously went for the best cups... and then you began eyeing each other's cups.

Now consider this: Life is the coffee; your job, money and position in society are the cups. They are just tools to hold and contain life.

The type of cup one has does not define, nor change the quality of life a person lives. Sometimes, by concentrating only on the cup, we fail to enjoy the coffee God has provided us.

"The happiest people don't have the best of everything. They just make the best of everything."

God brews the coffee, not the cups...

Enjoy your coffee! Live simply. Love generously. Care deeply. Speak kindly.

Spend time with God over your coffee.

~Riddick

Are you ready for the business boom in 2008?

Is your copywriting business prepared for the influx of copywriting projects projected for 2008? Is your name top of mind in your target market - enough so that your prospects will think of YOU and find YOU before anyone else?

I ask you these questions because I care about your success and see some exciting things on the horizons for 2008. A recent survey by BtoB magazine found that an overwhelming 60% of marketers plan to increase their spending next year! 60% is a phenomenally high percentage - usually we see numbers this time of year about marketers decreasing their spending, not increasing it.

Are you ready??????

If your marketing is not effective right now, if you're not getting the copywriting business that's out there right now (and let me assure you, it is. I've had one of my most profitable years writing copy ever - and so have many of my best coaching clients), something is wrong and you need to fix it fast to catch the wave that is coming.

You need to act now. Is 2008 a time of change for you, or will it be the same as 2007?

The Copywriting Institute's Build Your Copywriting Business Course can help you be ready to catch the wave.

Here's a summary of what's included:

• 5 audio CDs orally explaining each lesson/assignment
• 5 sections in a workbook for each lesson/assignment
• 6 CDs of interviews with business building experts – from marketing directors to experienced copywriters
• 5 - 30 minute coaching sessions one-on-one with Kelly – one for each lesson

This course is only $750 or 3 payments of $260

Get prepared now for 2008! Be prepared to catch the wave of copywriting work coming our way in January!

FOR SUBSCRIBERS ONLY: SAVE $50 if you register before December 31st. Use coupon code: BYCB50 when checking out to apply your discount:
www.TheCopywritingInstitute.com/buildyourbusiness.html

The time to catch the wave of copywriting projects is NOW. Don't delay or you will miss out on a great opportunity to easily make high profits and attract new copywriting clients in 2008. Register for the build your copywriting business class TODAY.

Read more here: www.TheCopywritingInstitute.com/buildyourbusiness.htm

This week Kelly recommends Google Trends. With Google Trends, you can compare the world's interest in your favorite topics. Enter up to five topics and see how often they've been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. kelly@KellyRobbinsLLC.com

To learn more about healthcare copywriting and marketing, visit my Web site at www.KellyRobbinsLLC.com/article_archives.shtml. There are tons of fr ee articles on a variety of helpful topics.