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Healthcare Marketing Connection Newsletter by Kelly Robbins, LLC
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IN THIS ISSUE

helping healthcare organizations grow

Feature Article: The Impact of Lacking Self-Esteem on Business Professionals
Special Offers
: Learn the Ropes Copywriting Course for copywriters
Recommended Resource: Self-Esteem System
HMC Marketplace
Visit my blog - The Healthcare Marketer here
Check out my Facebook page

Kelly's Challenge: I challenge you to examine your own self esteem when it comes to your business. Do you really believe you will be successful?

Did You Know? The average person uses 150 gallons of water per day for personal use.

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February 8, 2008
Vol. V, Issue 6
ISSN# 1539-4875
$197 annually
Published every Friday

A Message From Kelly

Welcome to The Healthcare Marketing Connection! You may not know this but February is National Self-Esteem month. In honor of that, this week's article is an excerpt from Dr. Joe Rubino. Dr. Joe Rubino's (one of the world's foremost experts on the topic of Self-Esteem and best-selling author of "The Self-Esteem Book: The Ultimate Guide to Boost the Most Underrated Ingredient for Success and Happiness in Life") is celebrating the official launch of his new and highly acclaimed Self-Esteem System. I read one of Joe's books on self-esteem and highly recommend his work. Sometimes we struggle in our businesses not because we aren't trying hard enough, but because we really, deep down, don't believe we can do it. Or we don't believe we deserve success. It may sound a little corny, but if you are struggling with self-esteem, I ask you to take an introspective look at the conversations going on in your head and the beliefs you have about your success. Only you know what you are saying to yourself.

I just got back from taking our foreign exchange student, Ana, to the airport. Our family had a great time with her and we are sad that she is going home. It's amazing how you can get attached to someone in just two short weeks! (We all cried when we said goodbye) In saying farewell to the exchange students we asked them what their most memorable moment was in Colorado - the overwhelming response from the kids was an activity that involved snow. Most of them had never seen it. I think the thing I will remember most about Ana was the look on her face when it first started snowing. Pure joy and excitement!

Finally, a quick reminder about our free teleclass next Tuesday. Hear from successful copywriters what it took to get their businesses off the ground - Register today, the class is filling fast!

To your success!

Kelly

Feature Article

The Impact of Lacking Self-Esteem on Business Professionals

By: Dr. Joe Rubino

Studies show that at least 85% or more of the world's people suffer from some degree of lacking self-esteem. Although one might think that such challenges are only characteristic of the poor, uneducated, or lower socio-economic members of society, people from all walks of life can suffer situational or more widespread challenges with their levels of self-esteem...

...Many very successful business people lack self-esteem in some areas of their lives. Perhaps they feel socially challenged or they have difficulty establishing close or intimate relationships. Perhaps they experience low self-esteem with regard to their physical appearance or their health. Perhaps they are not having any fun in their lives, maybe devoting too much attention to their work. Many "successful" people are driven to succeed. They compensate for feeling deficient in other areas of their lives by working harder and finding a place they can excel through their work. This provides them with a new focus where they can win but it doesn't fulfill their neglected needs in other areas like relationships, recreation, personal and spiritual development, health and appearance and their ability to lead balanced, fun, and fulfilling lives...

...However, since their actions are built upon the erroneous belief that they are somehow not good enough, somehow defective or unworthy of being fully loved and accepted, there is little lasting satisfaction even in the arenas where they can excel. It's as though they are climbing a ladder with the top of the ladder in the clouds. They think that if they can just climb high enough, they will be successful. They will have proven their worth. They will find satisfaction, happiness, and fulfillment. However, as they climb higher and higher, they never seem to arrive. There are always new goals and objectives challenging them to prove their worth. The more they achieve, the more they have yet to go. Try as they will, they never seem to fully measure up. Or, if they do, it is short-lived and fleeting at best. There is no arriving to the point where they find what they long for so badly - the peace of mind that comes from self-love and self-acceptance.

Because the foundation of their ladder is grounded on quicksand, they often find themselves sinking as rapidly as they climb. In fact, from their perspective, they will never reach the perfection they seek so badly. They will always find evidence to highlight their flaws and reinforce their fears of being unworthy, unlovable, defective in some way.

In addition to the cost of never finding true happiness, long-term fulfillment, or peace, lacking self-esteem impacts business people in many other ways. For example, by not getting to the source of their self-esteem issues, they sacrifice their personal power, their ability to best pursue their life purpose and fully manifest their gifts in the world. If our energy is spent by being preoccupied with our weaknesses or being incomplete with our past, we can never be fully present to today and so we sacrifice our true potential to be our very best. Our relationships suffer as we will misinterpret the words and actions of others in a way that invalidates us and has us feel badly about who we are. We may be so driven to prove we are good enough that we sacrifice our personal effectiveness and charisma by focusing on ourselves and our deficiencies rather than on the wants and needs of others. We may play small and hide out in social situations or whenever the possibility of looking bad or "being found out" comes up for us. Or, we may overcompensate and turn to workaholic tendencies out of a desire to prove our worth to others or to ourselves. Because of this misdirected focus, we trade our ability to impact others maximally and to best contribute our gifts to the world.

By raising self-esteem, we will realize a wide variety of benefits in our professional and personal lives. Those with high self-esteem are more effective in their communication and more likely to establish richer, more rewarding relationships. People with greater self-confidence possess a more positive expectation for the future. They feel good about their ability to accomplish a result and so they are more proactive, are in more focused action, and have less of a tendency to sabotage themselves along the way as those lacking self-esteem typically do. Those believing in their abilities are less driven to prove themselves as worthy and so they are less prone to burnout. They relax more and tend to have fun more often and are less stressed since they have less to prove. Those with a higher self-image are also more likely to savor their accomplishments rather than find ways to invalidate them...

(c) Copyright Center for Personal Reinvention

Joseph S. Rubino D.M.D. is an internationally acclaimed personal development trainer, success coach, best selling author and information publisher. He has a proven track record in coaching and developing confident, effective leaders with the ability to train and support all levels of management from supervisors through executive management.

Special Offers

Learn the Ropes Copywriting Course for copywriters

This course is a hands-on copywriting class that will both train aspiring copywriters to write phenomenal copy (with my personal guidance and feedback) AND help businesses that need copywriting help but are having a difficult time finding qualified copywriters.

Here is a sampling of what you will be writing:

  • Educational articles for the web and print.
  • Writing to consumer for large insurance company 175-200 word articles.
  • One page of a web site that is optimized for SEO
  • Copy for a brochure
  • Advertorial 350-400 word

There will be more depending on client demands. You are guaranteed 10 writing assignments and need to finish 10 to become certified and complete the course.

What are the advantages of taking this class?

  • Have a variety of writing samples for your portfolio
  • Get live, interactive feedback on your writing from me, Kelly Robbins
  • Experience what it’s like to write "real life" copywriting assignments
  • You'll be a more experienced writer and because of that have more confidence
  • Training = confidence

Find out more here: www.amarketingconnection.com/learntheropes.html

Writing these assignments and getting feedback from me and my clients will without question make you an experienced, well-qualified copywriter ready to take on much larger and complex assignments with confidence and joy!

Recommended Resource

This week Kelly recommends Dr. Joe Rubino Self-Esteem System. Dr. Rubino (one of the world's foremost experts on the topic of Self-Esteem and best-selling author of "The Self-Esteem Book: The Ultimate Guide to Boost the Most Underrated Ingredient for Success and Happiness in Life") is celebrating the official launch of his new and highly acclaimed Self-Esteem System. See http://www.SelfEsteemSystem.com. He has put together an awesome list of gi*fts to reward those who purchase this life-changing book including a fr*ee audio called "7 Steps to Soaring Self-Esteem" and a complimentary 1 year membership in The Success Achievers' Club ($129 value) just for checking it out.

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. Kelly@AMarketingConnection.com

HMC Marketplace

Escape 101:  The Four Secrets to Taking a Career Break Without Losing Your Money or Your Mind by Dan Clements and Tara Gignac, ND - Ever dreamed of getting away? Escape 101 is an engaging, practical guide to taking a sabbatical from your job or business without losing ground. This essential handbook is an inspiring blueprint for creating more time in a world that never seems to have enough.


Build Your Dream Holistic Healthcare Practice - Attention!  Acupuncturists, Chiropractors, Massage therapists, Nutritionists, and Psychotherapists: At Last!  Proven Strategies for Creating an Explosion of New Patients, Retaining the Ones You Have, and Loving Your Work for the Long-term! No matter what you have been told or what your experience has been up to this point, you can have a wildly successful, deeply rewarding alternative healthcare practice. Go here to find out how.


Attention Entrepreneur: Will 2008 be YOUR Quantum Leap Year? Are you finally ready to embrace your own inner power and grace? Do you clearly understand how your life will change if you triple your income this year? Want to know what I'm talking about? I highly recommend that you order David Neagle's FR*EE 4-Part audio series: The Art of Success. Find out how investing $9.97 in shipping will transform your life.


To find out how you can advertise in the HMC Marketplace visit: www.AMarketingConnection.com/HMCMarketplace.html

Disclaimer: A Marketing Connection, Inc. does not represent or endorse the accuracy or reliability of any of the recommendations or advertisements, or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad in The Healthcare Marketing Connection. We recommend, as always, that you do your own due diligence before purchasing any product.

Fr*ee Marketing Resources

To learn more about healthcare copywriting and marketing, visit my Web site at www.amarketingconnection.com/mailing_list.shtml. There are tons of fr ee articles on a variety of helpful topics.