helping healthcare organizations grow

Welcome to The Healthcare Marketing Connection! Spring is here and with it blooming flowers and buds on trees - and I feel the urge to purge! Every spring we do a deep clean to our house and get rid of tons of things we've accumulated over the last year. I also do a "spring cleanse" and drink tons of water to clean my liver and purge the toxins I've accumulated all winter. Cleansing is a natural way to make room for new things in our life and prepare ourselves for the change in season. Cleansing allows us to make room for new things to grow. Just like how we clean out our bodies and our homes, we should also do a "spring cleanse" for our businesses - particularly our marketing. Get rid of what's old, stale and not working (toxic), and make room for change and rejuvenation.

To help you with your spring cleansing efforts, this week's feature article offers some simple steps you can take to ensure your practice is ready for spring. We're also offering a HUGE Spring Cleansing Sale. 50% off all coaching packages and 25% off all marketing and copywriting products you purchase. See our Special Offer section at the end of the HMC to see specifically which products this applies towards.

The kids are on spring break next week. Shelby is off to Mexico to build a house for a family - she's going with a friend of hers from school and their church. She's riding a bus there and sleeping in a tent the entire time, no bathrooms or showers. She's in for some hard work and quite an adventure! I am sure it will be a life changing experience for her and am glad she is going. Troy and I are a little nervous, I've heard the area she's going to is not very safe. Meanwhile, the rest of us are hitting the slopes at my Dad's house in Steamboat. There's tons of great snow in Colorado still and we're looking forward to going away and getting some exercise.

To your success!

Kelly

It's time for a healthcare marketing cleanse!

It's Springtime. A time for clearing out clutter, cleansing our bodies, and making way for the fruits of our winter labors to blossom.

In the same way that many of us participate in the ritual of a spring cleanse and clear our body of toxins and "winter build-up", we should also take the time to clear the clutter from our practice and free up our energy for growth. Patients come to you for healing - it's imperative your office has a clean and energetic feel to it.

Take an hour or two and follow some of these tips to create space with a "Spring Practice Cleanse".

• Sit in the reception area as if you were a patient and look around - are the magazines up to date? Are there too many lying around? Are the pictures on the walls dusty? How does the place look and feel?
• Take a look at the reception area and treatment rooms. Have the pillows or chairs developed holes? Are the children's toys in working order? Get rid of old things and bring in some fresh new items.
• Freshen the atmosphere up a bit - add some fresh flowers to the reception area, a fresh coat of paint if necessary, dust the ceilings and other unusual areas (especially those of us that have patients that lay down, check this it's easy to miss).
• Closets, cabinets and other areas for storage space have the opportunity to collect clutter all year. Old supplements and unused office supplies have a way of piling up and collecting dust. Clean it out! 

Other less tangible but never the less important things to do are to refresh your marketing efforts and systems. What's working and what's not?

• If you have specific marketing systems that you've always done, such as always doing a St. Patrick's Day promotion or networking with a specific group, take the time now to analyze if that is productive for you. Is it time to change things up a bit?
• Do the same exercise with any services you have packaged or bundled. Can you change them around a little bit, add some coaching, or partner with another business to freshen things up?
• Do you offer a free report or educational handout to patients? Could that use some updating? How about your newsletter or brochures?
• When was the last time you updated your website? Take a glance at it. Are all your new services, coaching and packages listed?

If you'd like some help or a set of fresh marketing eyes to streamline your marketing, for this week only we are offering a "spring cleanse" special, 50% off two of our most popular coaching programs:

The Practice Marketing Foundation Package
and
Healthcare Business Marketing Review and Consult
Use code number SMCS50 at checkout to receive your 50% off. This Spring Marketing Cleanse Special is only good until Monday, March 31st.

We are also offering 25% off all our Patient Attraction Healthcare Marketing Packages (use coupon code SMCS25 to receive your discount at checkout).

(c) 2008, A Marketing Connection

Want to use this article in your ezine or web site? No problem! Just let me know at info@KellyRobbinsLLC.com. I'll send you a short bio to include at the end of the article.

Spring Marketing Cleanse Special

If you'd like some help or a set of fresh marketing eyes to streamline your marketing, for this week only we are offering a "spring cleanse" special, 50% off two of our most popular coaching programs:

The Practice Marketing Foundation Package
For the "do it yourselfer" this package covers ALL aspects of your marketing, we work together to strengthen what you've got and discover what marketing systems attract clients for your business. This program includes:

• Six hours of telephone coaching
• Analysis of current marketing pieces with feedback and recommendations
• Feedback on marketing plan
• Marketing Your Healthcare Business 6 set of audio CD's
• Marketing 101: Target Marketing for CAM practitioners
• Guidebook on Growing Your Healthcare Business by Writing Articles and Publishing Them  

Use code code SMCS50 to receive your 50% discount at checkout.

Healthcare Business Marketing Review and Consult
Spend one hour with Kelly as you review your marketing plan with her and together create a strategic, doable marketing plan for you to double, even triple (you set the goal) your profits this year. We'll discuss what's working, what's not, and things you can do to get your marketing efforts on track and producing revenue.

Use code code SMCS50 to receive your 50% discount at checkout.

Patient Attraction Healthcare Marketing Packages (25% off)
Developing a thriving practice isn't always easy in the competitive healing arts industry. Attracting patients can be easy when you teach prospects about their health and market on a consistent basis. The health care marketers and copywriters at A Marketing Connection understand how the health care consumer works. Discover how to attract patients easily and effortlessly by using our proven Healthcare Marketing Funnel System and strategically move interested consumers from prospects to patients through systematic education.

Use coupon code SMCS25 to receive your 25% discount at checkout.

This Spring Marketing Cleanse Special is only good until Monday, March 31st.

This week Kelly recommends Shutterstock.com. Do you need photos for your site but aren't sure where to find them and how to avoid copyright infringement? Shutterstock.com only $200 a month for stock photos. You can just pay for one month and download up to 25 photos a day for that month.

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. Kelly@AMarketingConnection.com

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To learn more about healthcare copywriting and marketing, visit my Web site at www.amarketingconnection.com/mailing_list.shtml. There are tons of fr ee articles on a variety of helpful topics.