Real Clues

[RealClues] #384: Best of Connect (part 3)

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Table of Contents
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1. CoachingClues: Best Facebook Practices from Real Estate Connect (Part 3 of 3)
2. Welcome Notes: Surfer's Paradise on the Gold Coast of Australia Rocks
3. Reprise: Secrets of Powerful Negotiation (Part 4 of 6)
4. Create a Better Life: The Five Laws of Stratospheric Success
5. Featured Products: I Had Forgotten How Good These Are
6. Listen and Learn Real Estate:
*Six Ways to Use Sliver Marketing to Dominate Your Real Estate Market
*How to Use LinkedIn to Build Your Referral Business
*Five Ways to Combat the Flood of Negative News
*Six Secrets to "Sell that Ugly House"
7. Increase Your Production with Personal Coaching
8. Give Us Your Feedback on this Newsletter
9. How to Subscribe/Unsubscribe

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1. CoachingClues: Best Facebook Practices from
Real Estate Connect (Part 3 of 3)
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Are you making the most out of the new technologies in your real estate business? If not, check out these tips from Real Estate Connect.

Parts 1 and 2 of this series outlined best practices for using the web and the social media in your real estate business. Today's column looks specifically at best practices for Facebook.

1. The 95-5 Rule
Regardless of which social media platform you use, your ultimate goal is to engage in conversations that lead to online friendships or that produce followers for your business. Some Barcamp participants said that they don't even mention their real estate business when they're on Twitter and Facebook. Others mention their business occasionally. Virtually everyone who is succeeding online agreed on this point, however: 90 to 95 percent of your posts should be contributing to the online conversation by helping others. Only 5 to 10 percent should be about what you are doing.

2. Use the right technology for the right purpose
Are you regularly posting business information to your profile page on Facebook? If so, you're missing a huge opportunity. Facebook prohibits users from have two different profiles on their site. The result is many Realtors end up blending their real estate content with their personal content. Friends quickly grow weary of seeing posts about new listings and open houses. Conversely, posting pictures of your kids washing the dog may not be the right type of exposure for your real estate business.

3. Facebook Profile Pages vs. Facebook Fan Pages
Facebook recently began offering "fan pages." This allows Facebook users to keep their personal posts on their profile page while providing a different venue for their real estate business. Mike Mueller said that when he receives a friend request from someone with whom he does business, he suggests that they visit his fan page to view his real estate content. He keeps his personal profile for family and friends. Fan pages are "opt in." The person must register and agree to see the page. Another major advantage is that fan pages are SEO searchable. Posting content on your profile page does nothing to help you in the search engines. Posting content on your Facebook fan page builds your search engine ranking.

3. Use lists to organize data
Ricardo Bueno also refers his real estate leads to his fan page. "When I receive a friend request, I ask people to join my fan page. I then explain the types of posts that I make to my fan page as opposed to my personal profile. Most elect to join the fan page." Bueno is also an advocate of using lists. For example, he has separate lists for first time buyers, sellers, as well as personal lists. For Bueno, Facebook is both a business management and an organizational tool.

4. Hyperlocal fan pages
For real estate professionals, rather than creating a personal fan page, a better approach is to create a fan page around the niche(s) you serve. This trend is called "hyperlocalism." For example, you could host a fan page such as "We Love Wilshire High-rises." Make the lifestyle in this area come alive on your fan page with interviews, podcasts, photos, and videos. Invite the officers from the various homeowners' associations to post what is great about their particular high-rise. Ask for feedback about the new deli that just opened nearby. Your goal is to be the "go-to" expert for that niche. The activity on the fan page will give you credibility both on the search engines as well as with potential clients. You can also provide a separate link to a page on your website that lists current listings and sales for the niche you serve.

5. Don't fan yourself
This is one of the biggest mistakes that people who are new to social media make. Never send out a message like this: "Bernice Ross just became a fan of Bernice Ross. Maybe you would like to become fan too." This approach screams, "She doesn't get it!" When you create a fan page, think of it as being similar to a testimonial page. It's a place where others can share their enthusiasm for you and the services you provide. You wouldn't post a testimonial to yourself. When you "fan" yourself, it's essentially the same thing as writing your own testimonial.

6. Take advantage of the new Facebook Marketplace
Posting listings on your profile will have your personal friends unfriending you. A number of agents are having success by posting their listings and open houses on Facebook's marketplace rather than on their profile or fan pages.

If you're new to Facebook and social networking, this may seem overwhelming. In truth, it's quite simple. Don't toot your own horn, focus on helping others, and specialize in a niche. Most of all, have fun!

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2. Welcome Notes
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Welcome to our new subscribers this week. Each week RealClues provides you with great strategies to improve both your business and your life. If you find this issue of RealClues helpful, take a moment to hit the "forward" button and send it to another friend in the business.

We have spent the last three days in Brisbane and Surfer's Paradise. We did a side trip yesterday with long time friend and fellow coach Bronwyn Buck to Byron Bay. Needless to say, Byron was in seventh heaven shooting pictures of everything that had his name in on it. Pete and Michelle Brewer hosted us for two days in their stunning contemporary home with a spectacular ocean view. Pete took us on a delightful tour of Brisbane followed by an amazing seafood feast at their house that included two types of prawns, salmon, and Morton Bay bugs. Byron has been talking about the "bugs" since his last visit to Australia 11 years ago. They're similar to a baby lobster with a small amount of meat, but what a flavor! Definitely a must if you visit here.

Friday we went out with Jen Hall and Ian McDonald. They also have a stunning new home and a boat dock right in their backyard. We spent about four hours touring up to Surfer's Paradise and seeing the hundreds of multi-million dollar homes that are part of the Australia's beautiful Gold Coast. The Gold Coast is something like a cross between Santa Barbara with a touch of Honolulu and the best of Miami. There are seawater canals everywhere, but you can't swim in them since due to the five-foot long bull sharks. Today we fly to Melbourne and then on to Sydney later this week for the Professionals Real Estate Conference.

Have a great week!

Bernice Ross and Byron Van Arsdale, Chief Dough Makers
www.RealEstateCoach.com, www.RealEstateDough.com, www.LuxuryClues.com, www.RossdalePress.com, www.ConferenceCallTraining.com, and www.TeleconferenceLine.com

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3. Reprise: Secrets of Powerful Negotiation (Part 4 of 6)
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How hard are you "trying" to negotiate more effectively? Do you "hope" that you can get better? Do you believe it "can't" be done? Be wary of the simple words that you use when you negotiate. What you're saying and what you're client are hearing may be entirely different.

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If you missed Parts 1-3, visit:
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4. Create a Better Life: The Five Laws of Stratospheric Success
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This article is an excerpt from Real Estate Dough, Your Recipe for Real Estate Success and is based on Bob Burg and John David Mann's book, the Go-Giver. Both are must-reads if you are serious about achieving the highest levels of success.

http://www.realestatecoach.com/realestatedough.html

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5. Listen and Learn Real Estate: 180 audio podcasts,
over 50 hours of training, one low price.
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"Such a deal"--Listen and Learn has done well at $29.95 per month, but we wanted to reach more people with this valuable product. You can now access the entire real estate sales training library of 180 podcasts on every major topic you need to do well in today's challenging market. Whether you're having issues with pricing properties right, generating leads, or understanding how to use blogging and the social media, our comprehensive real estate training library has the information you need to make your business soar tomorrow. Here are four of the 180 titles in this series:

*Six Ways to Use Sliver Marketing to Dominate Your Real Estate Market
The old approaches to real estate marketing are dead. Sliver marketing is the secret to becoming a top producer in today's real estate market

*How to Use LinkedIn to Build Your Referral Business
Still using the old and tired real estate referral strategies from the 1990's? If so, pump up your referral network with an entirely new approach using LinkedIn.

*Five Ways to Combat the Flood of Negative News
We are being constantly bombarded with negative real estate news. This session outlines five specific ways to combat the constant onslaught of negative news and stay positive, no matter what the market does.

*Six Secrets to "Sell that Ugly House"
Are you stuck with one of the ugliest listings ever? If so, here are tried and true ways to "sell that ugly house."

To order all 180 training sessions for just $97.00: http://listenandlearnrealestate.com/amember/signup.php

Best of all-we'll be adding to the library all year long. This is the best way to keep up with the latest strategies and tactics that will leave your competition in the dust.

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6. Featured Products: I had forgotten how good these were!
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*Recently I was listening to the Audio CDs this week from our List and Sell Real Real Estate Like Crazy program. I had forgotten how jam-packed this tool is with the information you need to convert buyer and seller leads into signed business. While reading one of my two books Waging War on Real Estate's Discounters or Real Estate Dough(tm) Your Recipe for Real Estate Success is a great starting place, it's not the same as hearing the scripts delivered on audio CD. This 11-hour training set contains two separate listing consultations plus a Buyer Interview as well. The powerful scripts from these two books come alive on this CD. Also, the manual is over 200 8 X 11 inch pages and includes additional scripts and strategies that did not fit in the two books. Best of all, we have a terrific package for you to get Real Estate Dough(tm) plus the 11 hour List and Sell Program for only $147.000 (the original price on these two products together was over $300) To learn more about List and Sell Real Estate Like Crazy, click on the following:

http://www.realestatecoach.com/training/listandsell.html

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7. Increase Your Production with Personal Coaching
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Looking for a well-trained coach who knows the real estate business? Our coaching team can help you increase your production and make your dreams come true. Send an e-mail to Bernice@RealEstateCoach.com and we'll help find the right coach for you.

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8. Give Us Your Feedback On This Newsletter
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We want your feedback-to share your thoughts and suggestions, please e-mail us at Shane@RealEstateCoach.com.

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9. How to Subscribe/Unsubsc
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Visit our Web site, http://www.RealEstateCoach.com to subscribe/unsubscribe to RealClues.

Copyright (c) 1996-2009, RealEstateCoach.com and Teleclass4U.com, LLC. All rights reserved. Permission is granted to reproduce, copy, or distribute RealClues as long as this copyright notice and full information about contacting the contributors to this newsletter is attached.

Contributors to this newsletter:
Bernice Ross, MCC, and Byron Van Arsdale, MCC, Owners, www.RealEstateCoach.com, www.LuxuryClues.com, www.ConferenceCallTraining.com; www.RossdalePress.com; and www.TeleconferenceLine.com
Shane Bowlin, REC General Manager

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