Real Clues

[RealClues] #393: Best Year Ever

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Exclusive Opportunity for Real Estate's Top Women Leaders:
Are you a female C-level executive, broker owner, manager, or association executive who is ready to make 2010 the best year of your life? If so, don't miss our AFIRE conference (Awesome Females in Real Estate) from April 21-23, 2010 in Scottsdale Arizona. Attendance is limited to 100. This is the only conference dedicated exclusively to women in leadership. If you would like to attend or to sponsor, please email me personally at Bernice@RealEstateCoach.com to learn more about this incredible event or go to http://www.RealEstateCoach.com/AFIRE

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Table of Contents
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1. CoachingClues: How to Have Your Best Year Ever in 2010
2. Welcome Notes: Fourteen Days and Counting
3. Reprise: Maximize the Return on Your Web Advertising
4. Create a Better Life: Managing Your Online Reputation
5. Audio Library: Listen and Learn Real Estate (190+ training sessions-big value, low cost)
New for 2010:
*Six Hot Listing Appointment Closing Strategies
*Motivate Your Real Estate Buyers to Buy Now
*Unleashing the Power of Real Estate Testimonials
6. Featured Products: The Best Way Ever to Improve Your Negotiation Skills
7. New at LuxuryClues.com
*Five Strategies to Close More Deals in 2010
*The Right Wine with the Right Food at the Right Price
8. Increase Your Production with Personal Coaching
9. Give Us Your Feedback on this Newsletter
10. How to Subscribe/Unsubscribe

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1. CoachingClues: How to Have Your Best Year Ever in 2010
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What does it take to have your best year ever in 2010? A great place to start is by identifying best practices both inside and outside your business.

You have probably heard the old saying, "If you keep doing the same things, you will keep getting the same results." To make 2010 your best year ever, expand what is working well in your business plus adding two or three innovations to your business this year.

Keeping pace with change keeps your business strong. The reason people resist change, however, is that they view change as giving up something rather than adding to what they already do. For example, you may believe that you should give up calling people on the phone because you are friends on Facebook. A better approach would be to continue to use the phone and add Facebook communication as an additional way to stay in touch. Change is much easier to cope with when you view it as adding an extra dimension to what you already do. To determine the changes that will have the greatest positive influence on your business in 2010, follow the simple steps below.

Step 1: Identify your personal best practices by asking the following questions:

1. During the last 6 months what activity generated the most closed transactions for your business?

2. What is it about this activity that you do well in comparison to the other activities where you have a lesser level of success?

3. What can you do to transfer what makes you successful in your most productive area to another area in your business that is not so productive?

The point is to expand what is already working to at least one other aspect of your business. Sports professionals play at the positions where they have the greatest strengths. Rather than trying to force yourself to do something that is a weakness for you, play to your strengths.

Step 2: Look for a role model or mentor.
Identify a successful agent who could be a role model. Next, ask yourself:

1. What is this person doing that I could do, but I'm not doing?

2. What would my business look like if I added one activity this agent does that I don't do currently?

3. What is the cost to me in closed transactions and increased stress if I choose not to act on this one item?

Whether it's in business or sports, professionals have always relied on mentors or coaches to help them stay on top of their game. An excellent strategy for improving your best is to find someone who can either coach you or whose behavior you can successfully model. Look at what they do, how they do it, and how you can implement what makes them successful into your business.

Ultimately, most of us know what to do. The challenge is doing it. A stumbling block for most people is that they are too busy "working in" their business to spend time "working on their business." Michael Gerber described this phenomenon in his book The E-Myth Revisited. "Working in" your business refers to doing all the tasks required to keep your business operating on a daily basis. Gerber argues that you must also take time to "work on" your business. "Working on your business" refers to taking time to evaluate past strategies and outcomes as well as to plan new strategies. To keep your business on track you must do both: take time to plan and strategize ("work on") before you move to implementation ("work in.")

Step 3: Begin making changes using the following process.

1. Identify one aspect of your business that is good but could become excellent with additional effort on your part. Take steps to start making that single piece excellent immediately.

2. Schedule time away from the office to "work on" your business at least once per month.

3. As part of your "working on" session, identify the bottom 10 percent of your activities that you could eliminate. If you're concerned about eliminating them, simply put them on hold for the next month to see what the impact is. Then, in your next "working on" session, determine what you can eliminate permanently.

4. Find a role model to imitate. Whether it's working with a coach, asking your manager or a top agent to mentor you, or simply imitating what is working for someone you respect, the bottom line is it's easier to be successful when someone has already demonstrated exactly how to do it. There's no need to reinvent the wheel.

Once you have completed these steps, you're ready to construct your business plan for 2010. See part 2 of this series to see how to do it.

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2. Welcome Notes
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Welcome to our new subscribers this week. Each week RealClues provides you with great strategies to improve both your business and your life. If you find this issue of RealClues helpful, take a moment to hit the "forward" button and send it to another friend in the business.

Less than 14 days and counting to the launch of Real Estate Coach Radio. Kevin Turner, who will be my co-host and co-producer, launched the Australian version last year. Everywhere I went in Australia, agents kept asking me if I had heard Kevin's show. Needless to say, it's been a huge hit. We are very excited to launch the U.S. version. Five days a week, you'll receive a 5 to 7 minute broadcast packed with great tips to build your business and to help you have a rewarding personal life. You can play the shows on your computer or download them from iTunes to play on any MP3 player or smart phone. Our guests will be the best and brightest in the real estate industry sharing what's working in today's highly competitive environment. Best of all, there's no charge to you. Just tune in, get great tips and strategies, get inspired, and sell, sell, sell!

On a different note, if you're attending Real Estate Connect, I'm speaking at Bar Camp on Tuesday and moderating four sessions on Thursday afternoon. Please drop by and say hello if you're at either event. If you can't attend, follow conference events on Twitter at #ICNY.

Have a great week!

Bernice Ross and Byron Van Arsdale, Chief Dough Makers
www.RealEstateCoach.com, www.RealEstateDough.com, www.LuxuryClues.com, www.RossdalePress.com, www.ConferenceCallTraining.com, and www.TeleconferenceLine.com

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3. Reprise: Maximize Your Return on Your Web Advertising
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The Holy Grail on the web is getting to the top of the organic (free) search on Google. Sure you can pay for "pay-for-click," but there are other less expensive options that work really well. Since this article was written in 2006, it doesn't address video and testimonials. Add these to the strategies in the article and you have a winning combination for 2010.

http://budurl.com/heky

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4. Create a Better Life: Managing Your Online Reputation
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This article first ran in 2009 and is even more important now than it was when I first wrote it. If you're not tracking what's being said about you and your business, there's no better time to start than right now.

http://budurl.com/u9p8

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5. Listen and Learn Real Estate
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Are you still waiting to order Listen and Learn Real Estate? You can now get over 190 titles in this program for only $97.00. Here are the latest additions to this fantastic library:

Brand new for 2010!
**Six Hot Listing Appointment Closing Strategies
Are you converting 95 percent of your real estate listing appointments into signed business? If not, one simple shift in your listing strategy can reap rewards for your real estate business for years to come. Master these six real estate listing strategies and discover how to easy it is to list properties at the right price and the right commission.

**Motivate Your Real Estate Buyers to Buy Now
Are you tired of hearing, "Well the market has bottomed yet?" If so, light a fire under your buyers with these four strategies that will motivate them to get off the fence and buy a home now.

**Unleashing the Power of Real Estate Testimonials
Today due to sites such as Yelp and a whole new realm of Realtor rating sites, obtaining testimonials is more important than ever to your real estate business. It's especially important to Gen X and Gen Y since they will check you out online before they ever call you to buy or sell a home. Learn how to put the power of testimonials to work in your real estate business.

Don't miss this secret strategy that will generate leads almost everyday from Twitter.

**How to Get Real Estate Leads from Twitter--Really!
This session alone is worth the price of the entire program. I used this simple approach and located 42 people who were planning to relocate to Austin--and that was just for a 12-hour period. This session tells you not only how to find these important real estate leads, it also shows you how to build a relationship that can make money for you for years to come. Best of all, you don't need a Twitter account to find them!

To order all 190+ training sessions for just $97.00: http://listenandlearnrealestate.com/amember/signup.php

Best of all-we'll be adding to the library all year long. This is the best way to keep up with the latest strategies and tactics that will leave your competition in the dust.

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6. Featured Products: The Best Way Ever to
Improve Your Negotiation Skills
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What's the number one skill that you need in today's market? It's the ability to negotiate. Because of the strength of the real estate market until 2007, we have a huge percentage of agents who have never mastered the art of face-to-face negotiation. Even for those of us who have learned this skill, about the only time that we practice is when we are actually working with a client. The question is how can you gain this important skill in an easy, inexpensive, and fun way? We have the answer! Real Estate Dough is a game that teaches you powerful negotiation strategies in a real estate simulation game. You have 12 different categories of properties with different price points. You place properties under contract, close them, make referrals, and do exchanges, all with the goal of making as much real estate dough as possible. Best of all, this is a fun game that teaches you real skills that you can play with friends, colleagues, or kids who are 10 years or older.

To see the power point that illustrates how to play, visit and click on the left toolbar to download the power point. http://budurl.com/qmwr (It's a big file so will take a little bit of time to download.) Best of all is the price--only $29.95 to get the most important skill you will need in your business! If you're ready to find your personal recipe for success in 2009, don't wait, order today, http://budurl.com/qmwr

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7. New at LuxuryClues.com
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*Five Strategies to Close More Deals in 2010
Need to increase your business in 2010? Here are five great ways to do it!
http://budurl.com/yqm5

*The Right Wine with the Right Food at the Right Price
Check out 12 great wines for under $12.00 and the perfect foods with which to pair them.
http://budurl.com/mhra

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8. Increase Your Production with Personal Coaching
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Looking for a well-trained coach who knows the real estate business? Our coaching team can help you increase your production and make your dreams come true. Send an e-mail to Shane@RealEstateCoach.com and we'll help find the right coach for you.

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9. Give Us Your Feedback On This Newsletter
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We want your feedback-to share your thoughts and suggestions, please e-mail us at Shane@RealEstateCoach.com.

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10. How to Subscribe/Unsubscribe
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Visit our Web site, http://www.RealEstateCoach.com to subscribe/unsubscribe to RealClues.

Copyright (c) 1996-2010, RealEstateCoach.com and Teleclass4U.com, LLC. All rights reserved. Permission is granted to reproduce, copy, or distribute RealClues as long as this copyright notice and full information about contacting the contributors to this newsletter is attached.

Contributors to this newsletter:
Bernice Ross, MCC, and Byron Van Arsdale, MCC, Owners, www.RealEstateCoach.com, www.LuxuryClues.com, www.ConferenceCallTraining.com; www.RossdalePress.com; and www.TeleconferenceLine.com
Shane Bowlin, REC General Manager

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6. Featured Products:

7. New at LuxuryClues.com
*The Right Wine with the Right Food at the Right Price
8. Increase Your Production with Personal Coaching
9. Give Us Your Feedback on this Newsletter
10. How to Subscribe/Unsubscribe

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