Reinventing Retirement from 2Young2Retire

Edition of 5/16/2007

Newsletter
Index

Reinventing Retirement

Affiliation with Bizstarters. 2young2retire Telecall. Manpower's Top Ten.

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Table of Contents

    1.Affiliation with Bizstarters
    2. Coming soon: 2young2retire Telecall
    3. Wanted: Manpower's Top Ten
    4. Recent Books of Note

According to Entrepreneur magazine, more people 50 and older start new businesses than any other age group. Are you among those who have a business idea you're ready to bring to life? If so, we invite you to join our new affiliate, Jeff Williams of Bizstarters, for his 8-week business start-up coaching group, beginning May 22. Jeff is a nationally-know expert on starting a business after age 50, and a business start-up coach to more than 4,000 new entrepreneurs over the past nineteen years.

Here's what Jeff is offering: eight 60-minute telegroup coaching sessions that guide you in completing 25 key organizational decisions, resulting in a solid, step-by-step business launch plan that includes:

  • Business location/identity (May 22)

  • Legal Forms & Registration/Government regulations (May 29)

  • Office set and support (June 5)

  • The Marketing plan (June 12)

  • Sales promotion plan & Web-based marketing/Customer service & sales support (June 19)

  • Banking/Accounting/Financial Projections/Pricing (June 26

  • Insurance/Tax Planning (July 3)

  • Telecommunications/Personnel/Production & delivery (July 10)

In addition to the eight sessions and unlimited Q&A email access to Jeff, you get a 165-page planning binder for your weekly sessions and a Startup CD packed with links to articles by small business experts, plus Jeff's business Blueprint planning tool, all for a registration fee of $599.

For you early adopters (by May 20), Jeff is sweetening the deal with two books: a 40-page Target Marketing Guide, and 35-page Smart Money Management Guide. Sound good? Enroll using this link: http://www.bizstarters.com/pages/2young.html

Full Disclosure: if you sign up for Jeff's program, you'll also be supporting the work of 2young2retire. That's what affiliation means.

Wondering whether you have what it takes to become an entrepreneur, you could do worst that revisit Reinventing Retirement's archive: http://casts.webvalence.com/sites/ReinventingRetirement/Broadcast.D20070314.html

If you're interested in marketing to baby boomers (who according to research, hate being called baby boomers!), you'll find many 'thought leaders' in this category at Mary Furlong's Silicon Valley Boomer Business Summit, http://www.boomerventuresummit.com/

COMING SOON: 2young2retire Free One-Hour Telecall: A new service that will enable you to get started on answering “What's Next?” for you. The Telecall is led by 2young2retire certified facilitators and available to you either at your home or office. How cool is that? Get on our early bird announcement list now: kkirmmse@comcast.net

Wanted: Manpower's Top Ten

Labor shortage? Manpower's Top Ten (see Confronting the Talent Crunch, http://www.us.manpower.com/uscom/files?name=Manpower%20Annual%20Talent%20Shortage%20Survey%20NEWS%20RELEASE.pdf) has some surprises. Another survey by Monster Worldwide and Development Dimensions International found 51 percent of 1,250 hiring managers globally reported finding fewer qualified candidates than two years ago. In addition to flexible schedules – the biggest carrot -- some employers are even adding incentives like in-house yoga classes and take home meals to attract the right applicants. Do you see an opportunity in any of these?

    1. Sales representative
    2. Teacher
    3. Mechanic
    4. Technician
    5. Management executive
    6. Truck driver (Recruiting mature couples: http://www.gettrucking.com/)
    7. Driver/Delivery
    8. Accountant
    9. Laborer
    10. Machine operator

Common knowledge in marketing and sales is that your best customers are the ones you already have. Seems to us the same could well apply to the workforce. Strategies like phased or flexible retirement keep getting ink, see Flexible Retirement Way of the Future,
( http://www.canada.com/montrealgazette/columnists/story.html?id=751e81e1-9ac5-4d7d-bed1-3d02b4dec091, ) but are employers paying attention? If you have an insight, or inside track, on this important subject, please let us know.

BOOK SITE

If anyone is qualified to write The Wall Street Journal's Complete Retirement Guidebook, How to Plan It, Live It and Enjoy It, it is Glenn Ruffenach and Kelly Greene, who have been covering the subject of aging and retirement for the WSJ's “Encore” bimonthly supplement for some time. You won't be surprised to discover that more than half the book is devoted to Money Mechanics (pp 103 – 265), and while a lot of this is predictable, for example, budgeting, withdrawal strategies, there are plenty of hidden gems in the sidebars. Questions to ask a financial planner is a winner, in fact, Chapter 6, Before Your Open That Nest Egg, is packed with resources and smarts, and essential reading. Then there is the three-page table called Doing Your Health Homework, which covers the screening tests necessary at various ages. Who knew you could discontinue the sacrosanct PAP smear after age 69! Success Stories: A Balance of Engagement and Freedom offers a microcosm of what's possible in later life with some imagination, a sense of humor and cash. Comprehensive, resource-rich, definitely worth the candle.

Is there a masterpiece inside you?

The authors of The Michelangelo Method, (McGraw-Hill 2006) Kenneth Schuman and Ronald Paxton, both career and life coaches, believe as we do that most of us have undiscovered goldmines of creative possibilities.

Weaving the legendary Michelangelo story with fourteen coaching client case studies, the book demonstrates how ordinary mortals, like us, can emulate history’s greatest artist to reinvent our lives based on our values, passions and strengths. Each chapter has guidelines and exercises that move the reader to look inside for the courage and commitment it takes to create an extraordinary life.

We leave you with http://www.dailycelebrations.com/121600.htm

Stay well, make it new, make it better.

Marika and Howard Stone
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